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18. SHORT RUN (UNDER 50 UNITS)

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Entry Title LG Experiental Zone SIS
Category 18. Short Run (under 50 units)
Company Name Alrec UK Limited
Client Company Name LG Electronics UK Ltd
Year Entered 2014
Target Environment
Consumer Electronics channel; DSG stores. LG secured space in 14 key DSG stores.
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Materials
Materials used are in line and matched with LG assets to ensure a consistent look and feel for the brand. Colour core material for walling and shelving was used to achieve the premium finish required by LG. The back wall system of the SIS is designed....
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Objectives
A bespoke LG SIS experience zone was designed and created in line with the LG brand DNA and the flexibility in built into the system to guarantee the ability to accommodate the ever changing range of products and communications. This functionality of....
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Entry Title Superdrug 'B' Range Display Table
Category 18. Short Run (under 50 units)
Company Name arken P-O-P Limited
Client Company Name Superdrug ( Part of the A.S Watson Group)
Year Entered 2014
Target Environment
Superdrug store, within the store window area
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Materials
•Main body of the unit constructed from white gloss laminated MDF •Top of unit covered with polished white solid surface with recessed LED lit acrylic tester areas •Mirror constructed in white powder coated metal with mirror effect acrylic and intern....
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Objectives
1.Superdrug required an in-store demonstration display to help launch their B range of cosmetics and skincare to be sited in the window. It needed to have a wow factor to engage with shoppers both inside and outside the store and encourage them to ut....
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Entry Title Merlin / Heinz Interactive Sauce Station
Category 18. Short Run (under 50 units)
Company Name Clements POS Ltd
Client Company Name HJ Heinz
Year Entered 2014
Target Environment
Visitors (specifically children) and guests at selected Merlin hotels across the United Kingdom. The units were required at Legoland, Chessington, Alton Towers x 2, Warwick Castle and Thorpe Park as these venues have on site hotels.
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Materials
Clements were able to utilise their skills integrating materials and various processes of manufacture: Base: CNC machined, MDF waterproof base with a vacuumed formed hi impact styrene outer skin with power socket to the rear. Main body: Mild steel ....
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Objectives
The units have only be in situ for a few weeks, however, because the objectives were not sales/or revenue based, we have been able to obtain specific feedback from the clients based on the main objectve of creating an interactive experience: •The sau....
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Entry Title Panasonic Electric Shaver Water Wall
Category 18. Short Run (under 50 units)
Company Name DirectionGroup Limited
Client Company Name Panasonic UK
Year Entered 2014
Target Environment
Selfridges London Oxford Street ‘Male Grooming’ department
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Materials
The Panasonic wet and dry electric shaver display was an 1800mm wide and 1850mm high free-standing water unit designed to generate maximum visual impact and encourage customer engagement and interaction. It was installed at the prestigious Oxford Str....
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Objectives
In the UK, Panasonic are not perceived as a major brand in the electric shaver range and have little market share in this category. The key marketing objective was to create a wow experience and increase product awareness and understanding amongst Se....
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Entry Title JLP Croft Home Display Family
Category 18. Short Run (under 50 units)
Company Name Display Plan Limited
Client Company Name John Lewis Partnership
Year Entered 2014
Target Environment
Designed specifically for John Lewis stores, placement in entry/highlight zones and/or the front of the Home goods department. Each store location received a complete set of fixtures, a total of 41 stores.
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Materials
Oak, wrought iron and solid-surface marble material are used to reflect the design and quality of the new JLP Croft line of home goods. A small grouping of fixtures with flexible features allows for re-use and re-configuration as the line of product ....
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Objectives
Fixture sets were delivered and set up in time to support the launch of the program, used in-department and also for pop-up shops. Sales performance is tracking +15% to plan, with April sales tracking +25%.
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Entry Title British Gas Retail Kiosks
Category 18. Short Run (under 50 units)
Company Name Green Room Retail Design Ltd
Client Company Name British Gas
Year Entered 2014
Target Environment
British Gas’ target retail environment for the retail kiosks was a high footfall, premium location where they could benefit from a large, consistent daily footfall and maximum product visibility within the space. The client also required an environme....
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Materials
All materials used in manufacturing were O-Rated and approved by both Westfield and British Gas. Green Room liaised with the team at Westfield to ensure that we followed their design restrictions, and met the objectives of British Gas. Materials us....
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Objectives
As part of an on-going marketing campaign for the company, the retail kiosks followed brand guidelines and followed a consistent look and feel in relation to the above-the-line campaigns and press adverts for both brand and product. For instance, the....
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Entry Title JTI / East End Foods FSDU
Category 18. Short Run (under 50 units)
Company Name HL Display (UK) Ltd
Client Company Name JTI
Year Entered 2014
Target Environment
Japan International Tobacco wanted to raise its profile and boost sales within the ethnic foods market and chose East End Foods’ store in the West Midlands to help it achieve this goal, due to its strong reputation, heritage and broad customer base. ....
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Materials
The unit was constructed from powder-coated steel for strength and durability. Ad’Pulse features a robust, retail proof high visibility screen within a metal housing. The screen was fitted to the unit using screws and button heads to keep it secure. ....
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Objectives
HL Display based its solution for East End Foods on its Ad’Pulse Touch digital signage product. This is a robust, high visibility touch screen encased in tough metal housing, which can be positioned on the shelf edge within easy reach of customers.....
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Entry Title Shell Tech Unit
Category 18. Short Run (under 50 units)
Company Name HL Display (UK) Ltd
Client Company Name VBC Ireland
Year Entered 2014
Target Environment
Shell & E&P Ireland Limited was seeking a solution for the provision of health and safety training for visitors to its Bellanaboy Bridge Gas Terminal. The company wanted to ensure that its health and safety training was of the highest standard while ....
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Materials
Constructed from MDF, aluminium, steel and plastic, the unit is stable and robust, therefore providing longevity. The unit’s laser projection uses 3M Vikuiti contrast projection film for clear image and sound quality. All content and intelligent soft....
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Objectives
The Hologuide is proven to improve recall, therefore is extremely effective for training applications outside of the retail sector as well as promoting key messages to shoppers in stores. VBC Ireland created the Hologuide’s content to present critica....
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Entry Title Thomas Fixture (Asda Character Shop)
Category 18. Short Run (under 50 units)
Company Name HMY Radford
Client Company Name Asda
Year Entered 2014
Target Environment
HMY Radfords Thomas the Tank Engine POP fixture is incorporated within Asda Walmart’s Toy and Games Department (Character Shop)within a supermarket environment.
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Materials
The fixture consists of standard metal retail shelving and bespoke timber dressings. The standard metal elements were manufactured using automated machine tools. The bespoke timber elements located to the front and rear of the fixture were fabricated....
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Objectives
The layout of the Character Shop Department was broken up from the existing regimented linear lines into ‘brand modules’ that provided circulation around and within the fixtures to provide intrigue and increase browsing. The fixtures have received a ....
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Entry Title Tommee Tippee Kiddicare Category
Category 18. Short Run (under 50 units)
Company Name HRG UK Limited
Client Company Name Mayborn Group Ltd
Year Entered 2014
Target Environment
Kiddicare Kiddicare is a multichannel British retailer, selling baby products and accessories including prams and pushchairs, nursery furniture, car seats, baby cots, baby furniture, accessories and equipment. Before 2012, the company mainly operated....
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Materials
Materials: MDF plinth core with HIPS cladding – all of below units Plinth 400mm Plinth 290mm Plinth 230mm Info panel 125mm Vinyl graphics for plinth front edge and weaning back panel MDF plinth / info panel joining pieces Rubber Bump feet Nylon Recoi....
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Objectives
> Background: Tommee Tippee is an international renowned baby products manufacturer, offering baby bottles, breast pumps, sippy cups, baby monitors and more. Today, they are the number one brand for baby feeding accessories in the UK and one of the t....
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Entry Title Ordnance Survey Go Outdoors Display
Category 18. Short Run (under 50 units)
Company Name HRG UK Limited
Client Company Name Ordnance Survey
Year Entered 2014
Target Environment
Go Outdoors Formed in 1969, they are now the UK’s biggest outdoor store, supplying outdoor equipment from their 44 outlets nationwide. The stores are generally located within out of town retail parks and offer a huge variety of products and well-know....
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Materials
Materials: >Large Header Panel: 2mm card >Magnetic Tape >Side Fins: 3mm Foamex >Hooks & Fixings >Flip Chart Holder: White acrylic >Bus stops: Frosted Purple acrylic >Bus Stops & Base panel graphics: Vinyl Graphics >Floor Graphics: Matting >Metal grap....
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Objectives
> Background: Ordnance Survey Leisure offers 650 different recreational and leisure maps - selling around 2.5 million copies each year. But the world is now moving in a different direction. The market for paper maps is in decline as digital alternati....
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Entry Title UPC Experience Retail Centres Ireland
Category 18. Short Run (under 50 units)
Company Name Irish International BBDO
Client Company Name UPC
Year Entered 2014
Target Environment
UPC’s retail is run through concession stands and shop-in-shops with our retail partners: DID Electrical, Dixon Store Group (Curry’s and PC World) and Carphone Warehouse.
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Materials
Each installation is bespoke, so choice of material can be dictated by weight bearing ability of walls, etc., but these give you an idea of the kind of materials deployed in each. ie: Video Wall = 2 meter tall back wall. Metal frame cladded with wood....
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Objectives
This was a launch campaign for a ground breaking new service and bundle offer for UPC within a very mature and low interest market. We needed to ensure that there was rigor applied when developing the look and feel across all consumer touchpoints. •I....
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Entry Title Cadbury Joyville Display
Category 18. Short Run (under 50 units)
Company Name SDI Displays
Client Company Name Mondelez UK
Year Entered 2014
Target Environment
Confectionery Department, Selfridges (Bullring, Birmingham)
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Materials
The main construction of the unit is mdf, with clear acrylic shelves, and reverse print acrylic graphic panels. The Joyville fun elements, ie Joy-O-Meter, pipes, dials, header etc are made from metal.
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Objectives
The unit plays on the fun side of the brand with its conveyor belt/factory look and feel. The fun, quirky nature of the design also fits with the ATL campaign that aired during the time of installation, therefore consumers could make the link between....
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Entry Title M&S Greencast - Monks Cross
Category 18. Short Run (under 50 units)
Company Name TPS Visual Communications
Client Company Name Marks & Spencer
Year Entered 2014
Target Environment
In Store Display - M&S sustainable learning store
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Materials
Greencast acrylic sheet. Gluing/diamond polishing/fabrication
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Objectives
In 2013 Madraperla announced the proposed launch of ‘greencast’ acrylic using a state of the art carbon neutral recycling plant in Milan. Whilst this was a breakthrough in acrylic manufacture TPS Visual Communications proposed to M&S the possibilit....
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Entry Title Samsung EcoBubble Washing Machine Showcase
Category 18. Short Run (under 50 units)
Company Name WSG Interior Systems Ltd
Client Company Name Cheil Europe Ltd
Year Entered 2014
Target Environment
Background and brief:Samsung are one of the world’s top 10 consumer electronic brands with a vast product range across all categories including TV & AV, mobile, tablets, digital imaging and domestic appliances. Cheil were briefed…•To develop an in-....
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Materials
Powder coated stainless steelLacquered brushed stainless steelSteel box-sectionDigitally printed vinylLED light strips and sheetsDuratranAcrylic sheetFret cut acrylic
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Objectives
PerformanceSamsung have taken ownership of the washing machine category in run and have been approached by Currys’ to consider a further roll out of the display to additional stores within the estateSamsung’s share of market has increased significant....
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