Visit ISI Global at EuroShop 2020
ISI Global Hall 1,
Retail Marketing, Stand D17
We caught up with Simon Ogle, Owner of ISI Global to understand their plans for 2020 and the upcoming exhibition.
Here's what he had to say...
Why
have you chosen Euroshop to engage in a physical space with the industry?
This is the 2nd time ISI Global have exhibited at
Euroshop. Many of our existing clients
visit the show so it’s a great time to engage with them as well as meeting new
clients and understand new trends within the industry. With RDE changing its
format this year there was no question we were going to have presence at
Euroshop. Also, with the launch of our
Polish office last year its also a great time to get all our teams
together!
What
can we expect from your stand this year?
Our stand this year offers a unique brand experience which
engages with all the senses – see, feel, smell, hear and taste. We relate projects we have worked and invite
people to ‘awaken their sense at retail’.
Our stand this year is 50% bigger than 3 years ago which is a reflection
of the company’s growth and increased service offering. We launch a new website a week prior to the
show as well as our new corporate branding so it’s a really exciting time for
us all!
What
do you hope it will deliver for you?
With all events the aim is to at least have a ROI so this show
would be no different.
But the main thing for ISI Global this year is for our new
branding and service offering to be recognised and people who visit the stand
to enjoy meeting us and experiencing the stand.
What
do you think UK retail marketers could learn / benefit from with a visit to
Euroshop?
It’s just great to have all suppliers in one place and being
the world’s largest trade fair for retail it has a future retail focus. Trends will feature heavily and marketeers
will get great insight into the direction retail is heading. It will give them a chance to speak with
experts in the industry as well as offer great networking opportunities.
What
does the future hold for ISI Global?
This year is set to be a big and exciting year for ISI
Global. We are continuing to grow our
digital offering and support our clients with their POP and digital
future. We aim to grow both our UK and
Polish bases in terms of team members and introduce new expertise as our
clients’ needs increase. We will
continue to partner with POPAI as a member and GOLD awards sponsor which has been really
insightful in terms of seminars and help with our sustainability
commitment. And finally, we can’t wait
to launch our new brand and website and see how this is received within the industry!