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IN-STORE INSIGHTS MAGAZINE - ISSUE 11 BY POPAI UK & IRELAND

Seeing the flame extinguished on our glorious summer of events may have left you feeling a little deflated. Such is the way when major events end, whether in-store or on the track.

So for issue 11, we’ve tried to offer up some winning editorial.

There’s a look at how retail banking is investing in reimagining the in-store experience (see page 7).

We also give you the lowdown on POPAI’s inspiring training days (page 20), and interview John West Foods’ head of shopper marketing (page 12).

We also ready ourselves for what promises to be a mad dash to the finish line for Gold at the POPAI Awards, with our special 2012 Nominations gallery on page 23.

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