This is the year of multichannel. It is, seemingly, everywhere. But then, that’s the point.
On page 11, we review what speakers at the 2012 Retail Marketing Conference had to say on the subject. Interestingly, the counter point to this is that many are still wrestling with the challenge of understanding the true impact of P-O-P in its conventional form.
The groundbreaking POPAI Grocery Display Effectiveness Study hopes to change all that. See an exclusive first-glance look at the findings on page 19. And amongst all this, we still found time to sit down with Morrisons Jake Kirkham to learn more about how the retailer is applying some good old-fashioned design thinking to engage shoppers, through its Store of the Future initiatives.
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