GDR Creative Intelligence presents the fifth Global Retail Trends Report available exclusively to POPAI members.
Point of sale displays rely on visual impact, but what about the other four senses? According to Simon Harrop from scent branding agency Brand Sense, humans respond more powerfully to scents and sounds than to purely visual stimulus.
Clever sensory in-store marketing can engage customers in unexpected ways - from the smell of chips in a supermarket freezer aisle to subliminal messages in the music at a fashion store - and encourage a big uplift in sales.
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