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THE ROLE AND IMPACT OF P-O-P DISPLAY IN CONVENIENCE RETAIL BY POPAI UK & IRELAND

POPAI has conducted many research projects in the convenience channel, both for our own purposes and on behalf of our brand partners. In this new study, supported by Linney, we have used data from our archives and conducted new research – using in-store observation and shopper and retailer feedback – to understand the role and effectiveness of point-of-purchase display (P-O-P) in convenience retail.

Shopper habits are changing. As the ‘little and often’ grocery shopping culture takes hold and online ordering competes for share of wallet, what role does P-O-P display play in convenience retailing?

This report explores the current trends in convenience and how they impact on display use in the channel, also examining likely future impacts. We aimed to understand the changes in the convenience landscape, as well as investigating the convenience shoppers and their habits.

Putting P-O-P in the spotlight, we looked at its current use and impact, what opportunities lie ahead, and the potential threats accompanying its use in the convenience channel.

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