POPAI has conducted many research projects
in the convenience channel, both for our
own purposes and on behalf of our brand
partners. In this new study, supported by
Linney, we have used data from our archives
and conducted new research – using in-store
observation and shopper and retailer feedback
– to understand the role and effectiveness
of point-of-purchase display (P-O-P) in
convenience retail.
Shopper habits are changing. As the
‘little and often’ grocery shopping culture
takes hold and online ordering competes
for share of wallet, what role does P-O-P
display play in convenience retailing?
This report explores the current trends
in convenience and how they impact
on display use in the channel, also
examining likely future impacts. We
aimed to understand the changes in
the convenience landscape, as well as
investigating the convenience shoppers
and their habits.
Putting P-O-P in the spotlight, we looked
at its current use and impact, what
opportunities lie ahead, and the potential
threats accompanying its use in the
convenience channel.
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