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STOREDITS: CHRISTMAS IN SMALL FORMAT STORES BY POPAI UK & IRELAND

Christmas: the most important time on the retail calendar. But with decorations, displays, extra products and extended ranges all fighting for coveted store space, how do smaller format stores get the right balance?

With challenges from online competitors rife, these retailers must draw in the highstreet-wary shopper, radiating Christmas spirit but avoiding the Christmas clutter. The stores may be small but the undertaking is not.

So when it comes to the festive season, is it really the case that good things come in small packages... or are shoppers left saying “bah humbug”?

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