Christmas: the most important
time on the retail calendar. But
with decorations, displays, extra
products and extended ranges all
fighting for coveted store space,
how do smaller format stores get
the right balance?
from online competitors rife, these
retailers must draw in the highstreet-wary shopper, radiating
Christmas spirit but avoiding the
Christmas clutter. The stores may
be small but the undertaking is
So when it comes to the
festive season, is it really the case
that good things come in small
packages... or are shoppers left
saying “bah humbug”?
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