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SHOPPER INVESTIGATION: FAST FOOD & COFFEE SHOPS BY POPAI UK & IRELAND

Busy lives and time pressures mean it can be difficult to spend hours in the kitchen preparing three meals a day. The rise of fast food outlets and coffee shops shows that we are continuing to turn to them for our caffeine fix, snack on the go or simply to save time cooking. But in this age of healthy eating, what does fast food mean? And what is the role of coffee shops beyond serving up coffee?

Our shopper investigation finds out which outlets are tingling shoppers’ tastebuds, and which need a little more oomph in their offering. 

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