Christine Daly-Sadler, Marketing Manager, Avery UK &
Laura Brickley, Product Manager Retail, Avery UK
Understanding the impact of P-O-P with NPD stationery lines and using experiential retail to drive
awareness and engagement.
- The importance and value of using in-store activation as part of new product launch.
- Why consumer panel research should be tested in-store before rolling out an entire programme.
- Why you should work out the finer details of the launch before approaching the retail launch partner.
- Getting the balance between the shopper experience and your brand communication right.
- Using a launch event to gain customer feedback.
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