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THE ROLE OF PHYSICAL RETAIL IN NPD BY AVERY UK

Presented by  Christine Daly-Sadler, Marketing Manager, Avery UK &  Laura Brickley, Product Manager Retail, Avery UK

Understanding the impact of P-O-P with NPD stationery lines and using experiential retail to drive awareness and engagement.

  • The importance and value of using in-store activation as part of new product launch.
  • Why consumer panel research should be tested in-store before rolling out an entire programme.
  • Why you should work out the finer details of the launch before approaching the retail launch partner.
  • Getting the balance between the shopper experience and your brand communication right.
  • Using a launch event to gain customer feedback.

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