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THE POWER OF IN-STORE FOR MASS COSMETICS BY L'OREAL

The presentation looks at the power of in-store for mass cosmetics.  

It covers:

  • Changing face of merchandising
  • Creating new shopper experiences
  • Challenges of being fresh

Originally presented by Ash Dayal, Head of Merchandising, L'Oreal at POPAI Retail Marketing Conference on 8th February 2018

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