Small products are a staple of
most categories, from fixtures
and fittings in DIY to make-up and
beauty products, from high value
items like watches and jewellery
to lower-cost impulse buys.
these products can be notoriously
difficult to merchandise thanks
to their diminutive size – the
challenge is to keep them visible,
communicate key messaging,
replenish stock and keep the area
tidy, meaning displays must be
ultra hard working. We carried
out some research to discover
whether these products are little
nuisances or small wonders.
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