No longer just an American
tradition, Halloween has now
firmly taken hold in the UK.
Fancy dress, trick-or-treating,
Halloween parties and pumpkin
carving are all part of the
spooky season, which has
found its niche as a precursor to
Bonfire Night and the last date
on the retail calendar before
Christmas truly kicks in. But
how are UK retailers responding
to this relative newcomer to
our shores? Our report checks
out which retailers are offering
up treats, and which ones are
missing a trick.
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