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STOREDITS: HALLOWEEN BY POPAI UK & IRELAND

No longer just an American tradition, Halloween has now firmly taken hold in the UK.

Fancy dress, trick-or-treating, Halloween parties and pumpkin carving are all part of the spooky season, which has found its niche as a precursor to Bonfire Night and the last date on the retail calendar before Christmas truly kicks in. But how are UK retailers responding to this relative newcomer to our shores? Our report checks out which retailers are offering up treats, and which ones are missing a trick.

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