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POPAI DIGITAL SHOPPER TOOLKIT BY POPAI UK & IRELAND

The ultimate guide to navigating the digital minefield

The guide covers case studies and expert top tips around the following areas: 

Shopper Engagement

A look at touchpoints and triggers for the modern shopper with a case study from Boots.

Strategy

Objective setting, tool selection, stakeholder engagement, setting KPI’s, and considering the total cost of ownership with case studies from Shell and Unilever.

Planning & Execution

The lifecycle of digital projects, installation, team collaboration, and importance of testing with case studies from Boots and Sky.

Measurement

Measuring the effectiveness of digital engagement, return on investment, and gauging success with case studies from Sky and Vodafone.

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