The ultimate guide to navigating the digital minefield
The guide covers case studies and expert top tips around the following areas:
A look at touchpoints and triggers for
the modern shopper with a case study from Boots.
Objective setting, tool
engagement, setting KPI’s, and considering the total
cost of ownership with case studies from Shell and Unilever.
Planning & Execution
The lifecycle of digital projects, installation, team collaboration, and importance of testing with case studies from Boots and Sky.
Measuring the effectiveness of digital
engagement, return on investment, and gauging success with case studies from Sky and Vodafone.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.