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STOREDITS: CONSUMER ELECTRONICS (UK COMPARISON) BY POPAI UK & IRELAND

Earlier this year we published POPAI’s Storedits report on the overseas electronics market

With physical stores a key element in the shopper journey, it is essential that retailers and brands continue to focus on their showrooms and customer service. Here, we compare and contrast the UK’s retail in-store marketing activity with that in other European countries and the USA. When it comes to consumer electronics, just how switched on is the UK? 

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