Beauty and personal care is big
business in the UK, with shoppers
in this category amongst the biggest
spenders in Western Europe. And
while the market is clearly saturated,
it nonetheless continues to evolve.
Supermarkets and discounters are
taking a bigger share, shoppers
are placing increasing importance
on brand values and identity, and
retailers are turning to brands
to help them keep the in-store
experience creative, lively and
innovative.
But when it comes to beauty
and personal care P-O-P, what
exactly does good look like?
POPAI reviewed the award-winning
displays from the past five years to
discover the bold and beautiful ways
brands are achieving standout in
this overcrowded market.
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