Storedits - Shelf Edge by POPAI UK & Ireland

The shelf edge. Arguably one of the prime store locations for display, as shoppers inevitably engage with products here. 

In this report, we look at which types of display mechanics are used on the shelf edge, and explore any differences between those which are retailer-only and those which are co-branded. 

Our deep dive into this bountiful area of the store gave some interesting insights into which displays really have the edge.

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