The rise of the discounters is
continuing. Initially becoming
increasingly popular during times of financial struggle, they have now
well and truly hit the mainstream.
Overall, the discount sector grew a
staggering 48% in the five years to
2015 and its growth continues, with
44% of UK shoppers shopping with a
discounter in the last month.
Price-sensitivity is expected to linger,
with uncertain market forces which
could well benefit the discounters.
Our shopper investigation saw 100
shoppers visit a number of discount stores
including Aldi, Lidl, Home Bargains, B&M,
Poundland, Poundworld and Poundstretcher.
First, we asked them about their shopping
habits, followed by their in-store experience,
including promotional displays and messaging.
This report originally appeared in In-store Insights Issue 29.
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