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GLOBAL TRENDS: MULTI-TRACK RETAIL (ISI VERSION) BY GDR CREATIVE INTELLIGENCE

In this global trends report we look at the advent of multitracking in retail, an emerging trend whereby the same store can offer different experiences to different groups of shoppers within the same space. 

We use case studies to examine the techniques and research methodologies that retailers need to employ to capitalise on this opportunity andcreate a flexible and vibrant proposition that means many things to many people.  

Thanks to GDR Creative Intelligence for their insightful contribution.  

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