Reports included in this issue:
GLOBAL TRENDS: THE ON-DEMAND ECONOMY
In this report we take a closer look at how consumer spending on restaurants has evolved since 2015. We’ll drill down into ‘off-premise’ spending and discover how the ‘whenever, wherever’ culture has impacted the sector. We’ll also look at how brands are reacting to this new consumer culture and see what campaigns they are driving to remain relevant.
DISPLAY BEST PRACTICE – DIGITAL
The fourth in our series of Display Best Practice reports explores the role of digital display. While an increasing number of brands and retailers are now incorporating digital elements, there are some truly outstanding examples, which have been recognised in the POPAI Awards. Here, we look at which brands have embraced the technology to best effect, finding the finest exemplars of digital excellence.
SHOPPER INVESTIGATION X STOREDITS
The UK make-up market is vast. It also makes a significant investment in in-store marketing. Combining two of our usual research methods to create this comprehensive report on the use and distribution of P-O-P display for the make-up category across a variety of retail sectors. The results are fascinating. Read the report to find out: is P-O-P display looking good, or does it need a makeover??
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