Fuelled by the speed and convenience of ecommerce, consumers’ expectations of seamlessness in their shopping journeys have never
been higher. While, on the face of it, this represents a daunting challenge for brands and retailers, it also creates an opportunity for those
able to alleviate potential pain-points and provide customers with useful short cuts to the products and lifestyles they desire.
In this trend
we explore how, with a little bit of clever hand-holding at the right moments, brands and retailers can usher customers past distractions,
confusion and potential basket abandonment, and guide them towards confident purchases.
This report includes the following case studies:
- Swedish retailer project-manages
millennials’ DIY renovations
- Waitrose sells online recipe ingredients
- Spice mix packaging doubles as a shopping
list and recipe card
- LBK’s nail polish bottle includes painted
nails that customers can ‘try on’
- Ecommerce site’s 24-hour “Momcierge”
answers parents’ queries
This report has been created by GDR Creative Intelligence exclusively for POPAI members.
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