With health firmly on the nation’s
agenda, a focus on exercise
is up there with healthy eating
to keep us fit. This is reflected
in the rise in sportswear and
equipment sales, as shoppers
kit themselves out and get fully
prepped for their chosen sport.
In
this report, we examine the latest
trends in clothing and equipment
purchases, shopper habits and
the role of P-O-P in driving sales,
ultimately asking: is our sports
retail industry in good shape?
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