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SHOPPER INVESTIGATION: SPORT RETAILING BY POPAI UK & IRELAND

With health firmly on the nation’s agenda, a focus on exercise is up there with healthy eating to keep us fit. This is reflected in the rise in sportswear and equipment sales, as shoppers kit themselves out and get fully prepped for their chosen sport.

In this report, we examine the latest trends in clothing and equipment purchases, shopper habits and the role of P-O-P in driving sales, ultimately asking: is our sports retail industry in good shape?

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