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HOW TO PLAN AND CREATE CUSTOMER CENTRIC RETAIL COMMUNICATIONS AND EXPERIENCES BY B&Q

This presentations looks at how to plan and create customer centric retail communications and experiences.  

It covers: 

- Understand the customer journey

- Establish design principles

- Measure results

Originally presented by Chris Gilroy, Head of Retail Marketing at B&Q at POPAI Shopper Seminar 26th April 2018.

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