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SHOPPER INVESTIGATION: HEALTH & WELLBEING BY POPAI UK & IRELAND

The health and wellbeing sector traditionally dominates the early part of the year, as the dual drivers of New Year resolutions and winter bugs send shoppers on a mission to be fit and well.

With a multitude of choice of channels for both advice and purchase, where do shoppers turn? And when it comes to health and wellbeing, which retailers are blooming and which are below par?

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