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Shopper Investigation: Pet Products by POPAI UK & Ireland

When it comes to our furry, feathered and scaly friends, it seems we are an indulgent bunch, with many pet owners prioritising their pet purchases over other expenses. Although pet ownership is in decline, a new focus on premium products and healthy eating means the industry remains buoyant.

In our Shopper Investigation we take a closer look at the many purchasing options open to pet owners and examine which retailers are best in class, and which need a little more animal magic. 

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