Fuelled by the speed and
convenience of e-commerce,
consumers’ expectations of
seamlessness in their
shopping journeys have
never been higher.
While, on the face of it, this
represents a daunting challenge
for brands and retailers, it
also creates an opportunity
for those able to alleviate
potential pain-points and
provide customers with useful
short cuts to the products
and lifestyles they desire.
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