Author: GDR
Document Type: Insights Report
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Publication Date: 25 September 2025
Brands and retailers are creating impact with attention-grabbing centrepieces that put theirspaces on the map, turning them into attractions in their own right, as well as places to shop.
These are the landmark experiences that consumers will want to visit just to see, as well as to shop at. The visualimpact is the point here – being highly recognisable allows them to become part of the fabric of the places theyare located in a way that resonates with consumers on an emotional level. This is about putting a stamp on alocation that is unmistakably associated with the brand that created it, all in a way that enhances the space andadds character.
These are retail spaces built to be memorable, building brand cache that sticks in customers’ minds long after they have left the store. This is perhaps the ultimate expression of the Wonder Economy trend that GDR identified atthe beginning of 2024. Consumer appetite for experiential retail concepts is showing no signs of slowing down, and indeed the threshold continues to climb ever higher.
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