Author: Nectar360
Document Type: Presentation
File Size:
Publication Date: 14 June 2023
From Event: Impact23: POPAI Sustainability Summit on 14 June 2023
How important is sustainability to customers during an economic crisis?
- FMCG cross-category trial on fully branded sustainability messaging in POS
- Customer feedback, key learnings and challenges experienced in running the activation in Sainsbury’s stores
- The impact of the current economic crisis on customer attitudes
Presented at the Impact23 Sustainability Summit by Louise Khan, Client Planning Director, Nectar360.
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