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DRAFT

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

This event at the Lancaster Hotel in London will begin with coffee, have plenty of time for networking, an update from POPAI and industry presentations.

The POPAI Awards Showcase will end the event as the nominees for the 10th Annual POPAI Awards are unveiled rounded off with a drink and canapé reception. 

Join us for this special event to hear insight from our industry speakers and be the first to find out who has made the shortlist in the POPAI Awards 2016.

Hear from:

Is your customer journey flat?

Defining how and where to focus investment in both physical and digital channels

Worldpay & FITCH share results from recent research and will discuss:

  • What's peak-end rule?
  • The peak of experience
  • The end of the experience
  • Key take-outs

James Frost, CMO, Worldpay UK

Alasdair Lennox, Exec Creative Director for EMEA, FITCH 

Shifting preconceptions: 

Communicating brands in unexpected ways   

  • Brands are bending the rules to jolt customers into reassessing their offerings
  • Mastering the double-take
  • A new wave of communication that is shaking up the retail world
  • Examples will include unusual store fittings to controversial partnerships

Martin Reid, Innovation Researcher

 
 

If you have any questions about the event please contact the office on 01455 613651 or info@popai.co.uk.