POPAI Insights

Search over 300 documents - presentations, insight reports, global retail trends and magazine back issues

 Search over 1,800 POPAI Award entries from the past 11 years

Search over 6,000 in-store photos covering 100’s brands and retailers

Latest: Industry presentations

New shoppers on the block (HIM) 

That's Life (GDR Creative Intelligence)

Connecting with the 'always-on' shopper (Matt Lyons Consulting)

Post-Channel Retail (GDR Creative Intelligence) 

Growing Pains (Goldenfry) 

Unilever sound, light and movement display project (Unilever/POPAI)

EE interactive brand experience (EE & Vividbrand)

Connecting the connections - the smart world (Philips Lighting & Yale)

Display Report: Sensorial P-O-P

Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.

With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes sense in-store.

This report looks at how different brands and retailers are using the five senses in-store.

Download now

Have you seen? Top insights

POPAI's Insights library is updated regularly so make sure you check out recent POPWatch uploads and the following insights:

Digital Shopper Toolkit

Shopper Investigation: Gardening Retail

Display Report: Sensorial P-O-P

Storedits: European Convenience

Global Retail Trends: That's Life

In-store Insights Issue 30

In-store Insights Issue 29

Grocery Display Effectiveness Study

Research Services 

POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.

Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.

Find out more