POPAI Green Project

POPAI UK & Ireland is committed to promoting environmental best practice within the retail marketing industry, helping retailers, brands and suppliers alike formulate strategies for reducing their environmental impact throughout the entire P-O-P lifecycle.

Worldwide we are aware that sustainability is an emerging issue with the pressure on resources having a profound effect on the way our members approach their businesses. It has a great impact on the way they source materials, develop manufacturing and packaging processes and deliver their products. The Green Project industry initiative has (since September 2008) and will continue to assist us going forward in developing responses to this important issue jointly with our members.

The Green Project provides industry decision-makers with insight and strategies to improve their environmental performance to meet the consumer demand for more environmentally responsible products. It is also a good opportunity for business innovation and better design to use recyclable materials, less resources and lower costs resulting in a more competitive solution.

A sustainable point of purchase display will be defined as one that can be produced, distributed, used and recovered with the minimum of environmental impact.

How are we achieving these aims?

POPAI UK & Ireland continues to undertake the following activities:

• Bring members together to set objectives and implement plans to reduce the environmental impact of their activities and monitor performance
  
• Hold half-yearly meetings with participating members to update on policy progress, feedback performance levels and facilitate membership involvement
  
• Encourage its members to adopt good environmental practices
  
• Identify environmental risks within the industry and suggest guidelines to reduce impacts
  
• Promote the responsible use of natural resources, water and power in order to minimise the environmental impacts of manufacturing and logistic processes
  
• Promote recycling and the use of sustainable resources wherever feasible
  
• Continually strive to improve members’ environmental practices through training, educational seminars and access to research
  
• Enter all participating members into the Environmental category at the annual POPAI Awards.

If you have a query about any aspect of the Green Project, please contact us