The not-for-profit trade association dedicated to the point-of-purchase (P-O-P) industry and shopper marketing.

POPAI UK & Ireland conducts research, organises conferences, industry awards, seminars and best practice programmes to benefit its members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2014

POPAI Awards 2014 Marketing Week Live 2014 Global Retail Trends Report Display Effectiveness Seminar Follow us on Twitter
  • 1 week to go until first #POPAIAwards entry deadline Friday 02 May! Click here to apply: #POPsuccess #awardwinners
    [24 Apr @ 07:16]
  • Are you planning to enter the POPAI Awards this year? The entry deadline is 2nd May. Everything you need to know:
    [14 Apr @ 10:25]
  • The latest Global Retail Trends Report from @gdruk looks at the importance of personalisation. Download now:
    [8 Apr @ 09:27]

Awards 2014 - Now open!

The POPAI Awards 2014 are now open for entries.

Displays produced and shipped between 1st March 2013 and 1st April 2014 are valid for entry.

Entry Deadline: 2nd May

Find out more: HERE


Convert zone at Marketing Week Live

Turn interest into revenue in the Convert zone at Marketing Week Live, in partnership with POPAI. It’s all about helping you to understand the modern customer journey and deliver increased conversion at the point of sale whether in-store or online.

Give us a day. We’ll give you enough new ideas to accelerate your marketing, streamline your operations, improve your customer experience and grind your competitors into a fine powder.

Register for free HERE.

Global Retail Trends - Make it Personal

The latest report from GDR Creative Intelligence looks at building strong customer connections.

Brands must make each customer feel special, initiating conversations with them that treat them as individuals. A recent study suggests that people are 78% more likely to be interested in building a relationship with a brand or retailer if what they provide is personalised (Hanley-Wood Business Media).

Download now

Past trend reports

Display Effectiveness Seminar

Learn the secrets behind display effectiveness at POPAI's one-off exclusive event on the 22nd May.

The seminar will provide in-depth insight being based on the findings of the highly regarded and extensively referenced POPAI Grocery Display Effectiveness Study.

Attendance to the event also includes an exclusive Display Effectiveness Report and a free copy of the P-O-P Advertising & the Shopper textbook.

Find out more and book

Upcoming events