POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2014

Global Retail Trends Report
POPAI Awards 2014 Follow us on Twitter
  • Interesting to see new M&S fascia at Westfield London. Will it be rolled out? http://t.co/3ugpXi2OQy
    [18 Nov @ 15:16]
  • EVENT: Andrea Moore - ex-Cath Kidston, Molton Brown, and Levi Strauss UK & Ireland - to speak at our Winter Seminar: bit.ly/1xEYl1V
    [12 Nov @ 10:57]
  • EVENT: Join us for our last POPAI Seminar of 2014 in London, 04 Dec with speakers including @shoppercentric - bit.ly/1xEYl1V
    [30 Oct @ 17:40]

Winter Seminar:
4th December

Our final seminar of 2014 returns to London, with guest presenters including Andrea Moore, ex-Cath Kidston, Molton Brown and Levi Strauss UK & Ireland discussing why building brand equity is a strategic imperative, and Danielle Pinnington, managing director of Shoppercentric who will explore the Changing Face of Grocery Shopping in a special two-part presentation. 

Book now

Call for entries: Global Awards

Entry to the POPAI Global Awards 2015 is now open. All those who scooped a Gold Award at this year’s POPAI UK & Ireland Awards will be eligible to enter, competing alongside Gold Award winners from other local market POPAI competitions around the world.

The entries will then judged by a distinguished panel of industry professionals and shortlisted for the POPAI Global Awards 2015.

Click here

Date for the diary: Annual Conference

Calling all seasoned P-O-P professionals: if you're looking to explore the latest in in-store thinking, and beyond, then make sure you are in Central London on the 5th February 2015 for our flagship annual Retail Marketing Conference.

The 2014 event included speakers and panel guests from Mars, Barbour, Ordnance Survey, Samsung, L'Oreal and Google, and we are looking forward to announcing details for 2015 shortly.

Learn more

The winners have been announced!

Congratulations to every company nominated for an award this year.

The 2014 Awards saw an unprecedented level of entries which culminated in the gala dinner, with comedian Marcus Bridgstocke presenting lucky winners with the awards trophies.

See all the entries and winners here.