POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.
We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies, and manufacturers.
POPAI are pleased to launch a new search functionality for our extensive market intelligence library.
The new portal enables users to search over 1,500 award case studies, 3,000 POPwatch photographs, and 200 documents (presentations, reports, magazine articles) all from one place.
Hints & tips
P-O-P Postcard: Easter
POPAI's exclusive trend reports allow you to get out and about without leaving your desk.
The latest report is a P-O-P Postcard offering a visual
roundup of Easter themed displays from around the globe, with images
compiled from international POPAI chapters including Benelux, Germany,
Hungary, Italy, South Africa, Australia and the UK.
Previous Trend Reports
Summer Seminar: 1st July
POPAI's Summer Seminar will once again provide an invaluable forum for
retail marketing professionals to gain unique best practice insight into
recent retail marketing campaigns and in-store innovations, as well as
to share, debate and network with their peers.
Amongst others, attendees will have the opportunity to hear the
thoughts of Tony Eames, Head of Retail Marketing IT Business UK &
Ireland for Samsung as he explores the topic of how
to realise a high standard of compliance in an indirect retail
Book to attend the Summer Seminar (FREE FOR MEMBERS)
Connected Shopper Seminar: 21st May
POPAI hosted a special industry event examining best practice delivery and connectivity of multiple digital touchpoints along a shopper's path to purchase.
The event heard about projects with top brands and retailers including Tesco, Unilever, Nisa, Heal's and Rockar.
Topics covered included connections made pre-store, in-store, out of store, post store and a global round up.