POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Retail Marketing Conference - 4th February 2016

Following on from the success of this year's event, the 2016 conference will cover a broad range of issues from across the world of in-store, with some of the most sought-after P-O-P professionals in the industry. 

Early booking discount is now on

 Register now


Global Retail Trends: Get a grip

In an age of MP3s and big data, the physical product still holds great meaning.

The ability for a brand to put something into its consumers’ hands brings with it the opportunity to convey values and substance. It also allows the customer to physically interact with the brand both in the store and out in the wider world. 

Discover a number of innovative case studies in GDR Creative Intelligence's latest Global Retail Trends Report exclusive to POPAI Members.


New: POPAI eCourses

Introducing POPAI's new eCourses designed to give those new to a P-O-P related role the perfect start in the industry.

Offering flexible learning, each online training module has been created to help newer members of your team expand their knowledge and develop new skills - all from their own desk.

Find out more

Download our eCourse prospectus

POPAI Winter Seminar - 3rd December

POPAI's quarterly seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event is taking place at the London Transport Museum with speakers from Wickes, 1HQ and GDR Creative Intelligence

Book now

  • Delighted to announce that Ford of Europe have finalised the speaker line-up at our 2016 Annual Conference.
    [27 Nov @ 09:45]
  • You heard it here first - @RtlDesignExpo are about to announce that they only 30 stands left for the 2016 show.
    [12 Nov @ 15:30]
  • Only a handful of top spaces left at #retaildesignexpo 2016! More than 20 POPAI members already booked! Get involved before it's too late...
    [9 Nov @ 11:39]