POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2015


POPAI Annual Retail Marketing Conference 2015
POPAI Awards 2014 Follow us on Twitter
  • Just a week until we hear from Camelot, Karcher, TUI, Tchibo, @DalzielandPow & @FITCHdesign at our conference. More: popai.co.uk/Popai-Events/F…
    [29 Jan @ 10:42]
  • Morrisons Chairman Andrew Higginson #LEAD2015. "Listen to, chase and innovate for the customer". http://t.co/rGFghD25ko
    [29 Jan @ 10:32]
  • Thrilled to announce @HL_Display_UK have taken a gold sponsorship package at the #popaiawards 2015. Get in touch. bit.ly/1u1tEY9
    [13 Jan @ 09:42]

POPAI Library:
New functionality

POPAI are pleased to launch a new search functionality for our extensive market intelligence library.

The new portal enables users to search over 1,500 award case studies, 3,000 POPwatch photographs, and 200 documents (presentations, reports, magazine articles) all from one place.

Search now

Hints & tips 


Extended Deadline:
30th January

Entry to the POPAI Global Awards 2015 is now open. All those who scooped a Gold Award at this year’s POPAI UK & Ireland Awards will be eligible to enter, competing alongside Gold Award winners from other local market POPAI competitions around the world.

The entries will then judged by a distinguished panel of industry professionals and shortlisted for the POPAI Global Awards 2015.

Click here

Annual Conference
5th February

Calling all seasoned P-O-P professionals: if you're looking to explore the latest in in-store thinking, and beyond, then make sure you are in Central London on the 5th February 2015 for our flagship annual Retail Marketing Conference.

Join us to hear from leading retail marketers from Camelot, Karcher, TUI, Tchibo and Unilever.

Find out more and book online


The winners have been announced!

Congratulations to every company nominated for an award this year.

The 2014 Awards saw an unprecedented level of entries which culminated in the gala dinner, with comedian Marcus Bridgstocke presenting lucky winners with the awards trophies.

See all the entries and winners here.