The not-for-profit trade association dedicated to the point-of-purchase (P-O-P) industry and shopper marketing.

POPAI UK & Ireland conducts research, organises conferences, industry awards, seminars and best practice programmes to benefit its members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2014

POPAI Awards 2014
Global Retail Trends Report
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  • Great to see an understanding of shopper behaviour at the heart of The Garden Centre Group's rebrand BACK to "Wyevale
    [22 Jul @ 08:46]
  • Great case study from PepsiCo @popaiuki Summer Seminar. How to get iconic display executed 100%. Download PDF online
    [10 Jul @ 12:26]
  • Retail Tech Q&A with #popaiawards sponsor Solutions Diverse: "Connectivity & tech Knowledge are the biggest barriers"
    [10 Jul @ 10:43]

Nominations Announced!

The entries have all been judged by our panel of 17 retailers and brands.

Nominations were announced at Marketing Week Live.

See the nominations and all 220 entries: HERE

We've Moved Office!

Please note that with effect from 1st July, POPAI will be at new offices:

7a Lakeside Court
Maple Drive
Tungsten Park
LE10 3BH

Tel +44 (0)1455 613 651

All email addresses remain unchanged.

Global Retail Trends - Make it Personal

The latest report from GDR Creative Intelligence looks at building strong customer connections.

Brands must make each customer feel special, initiating conversations with them that treat them as individuals. A recent study suggests that people are 78% more likely to be interested in building a relationship with a brand or retailer if what they provide is personalised (Hanley-Wood Business Media).

Download now

Past trend reports

Summer Seminar

The latest in our series of seminar events took place in London on July 10th.

Delegates heard from  PepsiCo as well as results from POPAI's summer shopper research project, looking at the path to purchase for shoppers in Boots, Wickes & Thomson.

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Upcoming events