POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  





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POPWatch:
The latest in-store

Hundreds of images have been added to the POPAI library in the last few months.

In-store photos are included from Asda, the Co-operative, Morrisons, Sainsbury's and Tesco featuring many back to school retail activations.

Log in now to search by brand, retailer or display type.

Search now

Video demo

Hints & tips

Global Retail Trends: Get a grip

In an age of MP3s and big data, the physical product still holds great meaning.

The ability for a brand to put something into its consumers’ hands brings with it the opportunity to convey values and substance. It also allows the customer to physically interact with the brand both in the store and out in the wider world. 

Discover a number of innovative case studies in GDR Creative Intelligence's latest Global Retail Trends Report exclusive to POPAI Members.

Download

Irish In-store Seminar: 17th September

POPAI are hosting a must-attend event for retail marketers, creative agencies and P-O-P manufacturers in Ireland on 17th September 2015 in Dublin.

The event will hear from Wickes’s about their new store format and transforming the customer journey, BoscaBox about how digital is transforming physical retail and GDR Creative Intelligence about how to make the intangible, tangible in retail. 

Book now (free for members)

POPAI Awards 2015: Judging process

Have you ever wondered the process the judges go through to decide what wins a coveted POPAI Award? Want to be a fly on the wall as the judges make the tough calls?

Watch this short video to hear some of the judges thoughts of this years entries.

Watch video

Awards night

Awards Gallery 2015

List of nominations (pdf)