Point-of-Purchase Advertising International (POPAI) is the only not-for-profit trade association exclusively dedicated to serving

the interests of all those involved in retail marketing. With local offices covering 40 countries and more than 1,700 members worldwide, POPAI is a truly global resource.

The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its membership with information to ensure its continued position as a vital part of the marketing mix.

POPAI conducts research and organises conferences, seminars and educational programmes to benefit its members who include
P-O-P designers, manufacturers and suppliers, brands, retailers, agencies, suppliers of digital screen and audio and those working
in educational sectors.