POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2015

POPAI Library POPAI Awards 2015
Connected Shopper Seminar 2015 Follow us on Twitter
  • Winners announced at the Global Awards. Arken, MJD, Irish International hitting the jackpot bit.ly/1xw2ier http://t.co/ykrRNeWWbM
    [24 Mar @ 22:14]
  • Winners announced at the Global Awards. Arken, MJD, Irish International hitting the jackpot bit.ly/1xw2ier http://t.co/5zQGNORGtg
    [24 Mar @ 21:26]
  • Seb James warns of "asteroid strike" about to hit retail in form of connected customers- find out how at our seminar bit.ly/194OMCI
    [19 Mar @ 09:04]

POPAI Library:
New functionality


POPAI are pleased to launch a new search functionality for our extensive market intelligence library.

The new portal enables users to search over 1,500 award case studies, 3,000 POPwatch photographs, and 200 documents (presentations, reports, magazine articles) all from one place.

Search now

Video introduction

Hints & tips

POPAI Awards 2015:
Now open


Open to members and non-members alike, the POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. With a revised format, this year's awards promise to be the best ever and will once again be judged by a distinguished panel of leading retail and brand experts.

Winning a POPAI Award is a highly prized accolade.

Find out more here >>

Entry Guide (pdf)


Spring Seminar: 23rd April


Join us at the London Transport Museum for the first POPAI seminar of 2015 on the 23rd April.

The event will feature an update from POPAI, plenty of time for networking and presentations from Britvic, John Ryan discussing retail trends and GDR Creative Intelligence looking at 'Neighbourliness'.

Our quarterly seminars are FREE for members to attend.

Book now

Connected Shopper Seminar: 21st May


POPAI is hosting a special industry event examining best practice delivery and connectivity of multiple digital touchpoints along a shopper's path to purchase.

Taking place in May, the event will look at how retailers, brands and agencies can better apply omnichannel connectivity to elevate brand experience in-store.

The event will hear about projects with top brands and retailers including Tesco, Unilever, Heal's and Rockar.

Find out more about the speakers and book now