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POPAI Text Book
P-O-P Advertising & The Shopper is the first textbook dedicated exclusively to the discipline of P-O-P advertising within the UK and Ireland. Recommended reading for existing practitioners within the industry, and those outside, wishing to understand P-O-P advertising in more detail.
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Global Retail Trends
The second report from GDR Creative Intelligence looks at a new-generation of physical stores which are a home-from-home environment.
These reports are exclusive to POPAI UK & Ireland members.
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More trend reports
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P-O-P Watch
The April edition of P-O-P Watch features over 170 photographs of in-store displays spotted during the month. Includes displays in Toys R Us, Mothercare, Poundworld, The Range, Boots, Asda, Sainsbury’s and Tesco.
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Previous editions
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