POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  




POPAI Library The connected journey
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POPAI Library:
New functionality

POPAI are pleased to launch a new search functionality for our extensive market intelligence library.

The new portal enables users to search over 1,500 award case studies, 3,000 POPwatch photographs, and 200 documents (presentations, reports, magazine articles) all from one place.

Search now

Video introduction

Hints & tips

Global Retail Trends: The connected journey

Omni-channel retail has taught us that the customer journey is no longer linear.

Discover a number of innovative case studies in GDR Creative Intelligence's latest Global Retail Trends Report exclusive to POPAI Members.

The report features Topshop's real-time Fashion Week billboards, checking-in using your smartphone, a cafe that anticipates your arrival so your order is ready and waiting, and personalised step-by-step make-up instructions.

Download

Previous Trend Reports

Summer Seminar: Presentations

POPAI's Summer Seminar took place on the 1st July and heard from:

Shoppercentric - The shop in my pocket: the impact of smartphones on shopping behaviour

Samsung - How to realise a high standard of compliance in an indirect retail landscape

AIMIA - Putting the long-term back into loyalty: re-balancing the short-term and the long-term in brand communications

GDR Creative Intelligence - Get a grip: Make the intangible touchable, and give the physical meaning

Find out more and download presentations

POPAI Awards 2015: Nominees revealed

The nominations for the POPAI Awards 2015 have been announced at our exclusive event on Wednesday 1st July.

The shortlisted names have been announced as part of a glamorous rooftop drinks reception, which saw broadcaster and journalist Declan Curry reveal the judges’ picks from another strong year of in-store activations.

Awards Gallery 2015

List of nominations (pdf)

POPAI Awards Gala Dinner
Celebrate the POPAI Awards 2015 at the Lancaster London Hotel on the 3rd September to be hosted by Richard Bacon. 

The night will feature a champagne reception, three course dinner and the awards ceremony.
Book now