Promoting Retail Marketing

Point-of-Purchase Advertising International (POPAI) is the only global, not-for-profit trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1,700 members worldwide.

The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its membership with information to ensure its continued position as a vital part of the marketing mix.

POPAI conducts research and organises conferences, seminars and educational programmes to benefit its members who include P-O-P designers, manufacturers and suppliers, brands, retailers, agencies, suppliers of digital screen and audio and those working in educational sectors.