Welcome to POPAI

Point of Purchase Advertising International (POPAI) is the only global, not-for-profit, trade association exclusively dedicated to serving the interests of all those involved in retail marketing. POPAI has 19 national offices covering 45 countries and more than 1,700 members worldwide.

The organisation works to establish and maintain excellence in all aspects of retail marketing communications, raise standards of business practices and provide its' membership with information to ensure its continued position as a vital part of the marketing mix.

POPAI conducts research and organises conferences, seminars and educational programmes to benefit it's members who include P-O-P designers and manufacturers, brands, retailers, agencies, suppliers, suppliers of Digital Screen and Audio and those working in educational sectors.

Want to know more?

The purpose of this website is to provide a wealth of market intelligence for the industry as well as full details of our many varied activities and initiatives. If you need more detailed information about the work that POPAI carries out, please download our presentation by clicking on the download button.

The POPAI Awards 2008

The POPAI Awards 2008 is now closed for entries.

Interested in sponsorship opportunities?

Even though this year's competition is now closed for entries, it's not too late to get involved as a sponsor. If you are interested in learning more about the fantastic sponsorship opportunities that the POPAI Awards offers, please contact us and we will happily supply you with more details of what we think are exceptional packages.

Technical Innovations at the In-Store Show

The POPAI Innovations at In-Store Conference will run alongside the keynote led conference programme and will form an integral part of the In-Store Show. FREE to attend, three 90 minute slots over thr...

‘P-O-P Every Bit As Important As Brand Building’

This year’s Spring POPAI meeting in April introduced both Kellogg and Shoppercentric to a near-capacity audience of attendees. Addressing both POPAI members and non-members, each offered their u...

New Marketing Association Alliance Launched

POPAI is proud to be a founder member of the newly formed Marketing Association Alliance (MAA) which made made its debut at the Promotional Marketing Exhibition (PME) at Olympia, London in A...

POPAI Events Calendar 2008

POPAI organise a full calendar of events, conferences and seminars for 2008 - open to both members and non-members.To download the calendar, click HERE...

Study highlights ‘missing’ £430million return from POP

POPAI has published the results of a two-year study into the P-O-P supply chain examining the processes that are involved in successfully implementing P-O-P campaigns at the facing. Headline findings ...

Advertise your business on the POPAI website

The Members Directory is one of the most frequently visited pages on the POPAI website. Various advertising opportunities are now available to help promote member companies, from web links to full ban...