POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPWatch: The Latest In-Store

Hundreds of images have been added to the POPAI library in the last few months.

In-store photos are included from Asda, the Co-operative, Morrisons, Sainsbury's and Tesco featuring many back to school retail activations.

Log in now to search by brand, retailer or display type.

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Global Retail Trends: Get a grip

In an age of MP3s and big data, the physical product still holds great meaning.

The ability for a brand to put something into its consumers’ hands brings with it the opportunity to convey values and substance. It also allows the customer to physically interact with the brand both in the store and out in the wider world. 

Discover a number of innovative case studies in GDR Creative Intelligence's latest Global Retail Trends Report exclusive to POPAI Members.


New: POPAI eCourses

Introducing POPAI's new eCourses designed to give those new to a P-O-P related role the perfect start in the industry.

Offering flexible learning, each online training module has been created to help newer members of your team expand their knowledge and develop new skills - all from their own desk.

Find out more

POPAI Awards 2015: The winners

The winners of the POPAI Awards 2015 were announced on 3rd September at the Lancaster Hotel London by Richard Bacon.

The evening attracted more than 450 guests and saw 68 Awards given out. The Awards marked the celebration of the ‘Best of the Best’ in retail display creativity, manufacturing and in-store implementation.

Thank you to everyone who entered the Awards, to our sponsors and judges, and to those who attended the evening.

See the winners by category in the Awards Gallery 2015

Awards Book (pdf)

View photographs of the night

Press Release (pdf)

  • We're finishing #POPAIAutumn15 with @gdruk. Examples of how brands are communicating imaginatively in-store
    [1 Oct @ 12:21]
  • Latest #research on connected #shoppers attitudes to online & #instore presented by @popaiuki #POPAIAutumn15
    [1 Oct @ 10:43]
  • Richard Shepperd of Merlin Entertainments on transforming #engagement through #technology @popaiuki autumn seminar
    [1 Oct @ 10:34]