The not-for-profit trade association dedicated to the point-of-purchase (P-O-P) industry and shopper marketing.

POPAI UK & Ireland conducts research, organises conferences, industry awards, seminars and best practice programmes to benefit its members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2014

POPAI Awards 2014 Global Retail Trends Report


Follow us on Twitter
  • Shoppers take more than 3 days to purchase items in multichannel era say @Hammersonplc @Conlumino - more QuickStats @ bit.ly/1v5f3JR
    [22 Aug @ 14:09]
  • Innovation- the theme at our Autumn Seminar. P&G Prestige @gdruk & @gratterpalm on innovative ways to engage shoppers bit.ly/VhOhhJ
    [21 Aug @ 14:32]
  • Delighted to announce our support for @RtlDesignExpo . We'll have a "Best Practice Zone" and stand. See you at #RDE2015. More details soon
    [12 Aug @ 16:21]

Nominations Announced!



The entries have all been judged by our panel of 17 retailers and brands.

Nominations were announced at Marketing Week Live.

See the nominations and all 220 entries: HERE


Autumn Seminar:
18th September

FREE to POPAI Members, our autumn seminar in September takes a trip North to Manchester, with guest speakers Lara Barron, head of instore at P&G Prestige UK & Ireland, Colin Gentry, innovation researcher for GDR Creative Intelligence providing key insights into cashing in on innovation in-store, and a presentation from Gordon Bethell, managing partner at Gratterpalm on Innovating with in-store theatre. It's an event not to be missed. Book now to avoid disappointment.


Book now


Supporting 2015 Retail Design Expo

POPAI is proud to supporter Retail Design Expo 2015, the latest specialist retail event to be launched from the successful Legend Exhibitions stable.  Showcasing solutions from designers, architects, fitters and specialist contractors, it will focus very clearly on innovation and inspiration in retail design, visual merchandising, branding and in-store experience.  The event will take place from 10-11 March 2015 at Olympia, London.

Learn more


Irish Seminar:
4th September

Event Sponsors

Join us in Dublin next month at our Shopper Marketing & In-Store Seminar for insight into four key areas of retail marketing to help improve appropriateness and effectiveness in-store.

Featuring guest speakers from Mars, GDR Creative Intelligence, Irish BBDO plus a presentation on P-O-P effectiveness from POPAI. Spaces are limited, so sign-up today to secure your place.

Book now