POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies, and manufacturers.

PLEASE NOTE Our offices will be closed for Christmas from Monday 22nd December at 2pm and will re-open at 9am on Monday 5th January. Merry Christmas and Happy New Year from the POPAI team.


POPAI Awards 2014


Global Retail Trends Report
POPAI Awards 2014 Follow us on Twitter
  • Huge thanks to @momentuminstore - our first official gold sponsor of the #popaiawards 2015- more announcements soon. Get in touch to sponsor
    [19 Dec @ 17:22]
  • RT @ThePoke: #recap Outstanding Christmas Window Display Of the Day thepoke.co.uk/2014/12/07/out… (via @Mr_Mondo) http://t.co/l79ZaWRFcx
    [17 Dec @ 05:44]
  • VistaPrint getting "Live Chat" very, very wrong on their website. You wouldn't wait 5hrs in-store for live service! http://t.co/HxbRcWdRRQ
    [12 Dec @ 11:53]

POPAI Library:
New functionality

POPAI are pleased to launch a new search functionality for our extensive market intelligence library.

The new portal enables users to search over 1,500 award case studies, 3,000 POPwatch photographs, and 200 documents (presentations, reports, magazine articles) all from one place.

Search now

Hints & tips 


Call for entries: Global Awards

Entry to the POPAI Global Awards 2015 is now open. All those who scooped a Gold Award at this year’s POPAI UK & Ireland Awards will be eligible to enter, competing alongside Gold Award winners from other local market POPAI competitions around the world.

The entries will then judged by a distinguished panel of industry professionals and shortlisted for the POPAI Global Awards 2015.

Click here

Date for the diary: Annual Conference

Calling all seasoned P-O-P professionals: if you're looking to explore the latest in in-store thinking, and beyond, then make sure you are in Central London on the 5th February 2015 for our flagship annual Retail Marketing Conference.

We are delighted to confirm three brands to the 2015 programme, with retail leading marketers from Camelot, TUI and Wickes due to speak.

More details will be released shortly. 

Learn more


The winners have been announced!

Congratulations to every company nominated for an award this year.

The 2014 Awards saw an unprecedented level of entries which culminated in the gala dinner, with comedian Marcus Bridgstocke presenting lucky winners with the awards trophies.

See all the entries and winners here.