The not-for-profit trade association dedicated to the point-of-purchase (P-O-P) industry and shopper marketing.

POPAI UK & Ireland conducts research, organises conferences, industry awards, seminars and best practice programmes to benefit its members who include retailers, brands, agencies, and manufacturers.

POPAI Awards 2014

POPAI Awards 2014 Global Retail Trends Report


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  • Delighted to announce our support for @RtlDesignExpo . We'll have a "Best Practice Zone" and stand. See you at #RDE2015. More details soon
    [12 Aug @ 16:21]
  • Our autumn seminar heads North @LancsCCC on 18/9/14. Guest speakers P&G Prestige UK & Ireland and Nicoventures. Book: bit.ly/1yqwIZV
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Nominations Announced!



The entries have all been judged by our panel of 17 retailers and brands.

Nominations were announced at Marketing Week Live.

See the nominations and all 220 entries: HERE


Autumn Seminar:
18th September

FREE to POPAI Members, our autumn seminar travels North to Manchester. With guest speakers Lara Barron, head of instore at P&G Prestige UK & Ireland, and Martin Miller, responsible for Shopper Marketing and Lifestyle Channel at Nicoventures providing key insights, it promises to be another must-attend event for anyone with an interest in the retail marketing industry.

Book now


Global Retail Trends - Make it Personal

The latest report from GDR Creative Intelligence looks at building strong customer connections.

Brands must make each customer feel special, initiating conversations with them that treat them as individuals. A recent study suggests that people are 78% more likely to be interested in building a relationship with a brand or retailer if what they provide is personalised (Hanley-Wood Business Media).

Download now

Past trend reports


Irish Seminar:
4th September

Event Sponsors

Join us in Dublin next month at our Shopper Marketing & In-Store Seminar for insight into four key areas of retail marketing to help improve appropriateness and effectiveness in-store.

Featuring guest speakers from Mars, GDR Creative Intelligence, Irish BBDO plus a presentation on P-O-P effectiveness from POPAI. Spaces are limited, so sign-up today to secure your place.

Book now