InStore Summer Edition 2025 by POPAI UK & Ireland

Latest edition of InStore is out now! Summer 2025.

In this edition, we look at the very best executions of pop-up stores and shop-in-shop activations to pull out the common threads that run between them all, giving you a curated one-stop guide to the best features to include in such executions.

This issue also includes regular features on recent events, such as the POPAI Zone at the VM & Display Show, the POPAI Awards, along with an update on our ongoing sustainability work.

Download below!