This search engine contains almost 400 case study presentations, insight reports, global retail trends and magazine back issues
This powerful best-in-class search engine contains 2,000+ POPAI Award entries across all retail categories & formats since 2007
With 7,000+ in-store photos covering 100’s brands and retailers since 2012, this search engine is an essential tool for scanning the in-store environment
The challenges of launching a super-premium brand into established retail operators (Britvic)
How to plan and create customer centric retail communications and experiences (B&Q)
A view of the future (Co-op)
The power of in-store for mass cosmetics (L'Oreal)
Retail Spirit – Emerging retail trends in the premium spirits category (William Grant & Sons)
Improving customer’s experience through digital innovation (Shell)
Field Day - Next generation retail displays (Sonos)
Shopping is a highly sensory experience, with switched-on retailers making creative use of light, sound, taste, touch and scent to influence purchasing decisions.
With statistics overwhelmingly confirming that shoppers are more easily won over by interactive displays and products they can fully engage with, it’s clear that offering an alluring sensory experience makes sense in-store.
This report looks at how different brands and retailers are using the five senses in-store.
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POPAI's Insights are updated regularly so make sure you check out the search engines above and the following reports:
Shopper Investigation: Health & Wellbeing
Storedits: Christmas in Small Format Stores
Display Report: Small Product Merchandising
Global Trends: The New Experiential Retail
In-store Insights Issue 33 (Mar 2018)
Display Best Practice: Consumer Electronics (Full report)
In-store Insights Issue 32 (Dec 2017)
Digital Shopper Toolkit
POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.
Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.
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