This search engine contains almost 400 case study presentations, insight reports, global retail trends and magazine back issues
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This powerful best-in-class search engine contains 2,000+ POPAI Award entries across all retail categories & formats since 2007
With 7,000+ in-store photos covering 100’s brands and retailers since 2012, this search engine is an essential tool for scanning the in-store environment
Enhancing the EE experience by designing better in-store staff journeys (EE & Quinine)
The challenges of launching a super-premium brand into established retail operators (Britvic)
How to plan and create customer centric retail communications and experiences (B&Q)
A view of the future (Co-op)
The power of in-store for mass cosmetics (L'Oreal)
Retail Spirit – Emerging retail trends in the premium spirits category (William Grant & Sons)
Improving customer’s experience through digital innovation (Shell)
POPAI's guide to how shopper technology works, when and where to use it is available to download now.
Put together for the POPAI Digital Experience Workshop held in June the toolkit covers digital signage, integration and measurement, the shoppers’ screen and, emerging technologies and global innovation.
Expert contributors include Arno, Beaver Group, Catalyst, Displayplan, GDR Creative Intelligence, Linney, MediaZest and Shoppar.
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POPAI's Insights are updated regularly so make sure you check out the search engines above and the following reports:
Storedits: Consumer Electronics
Digital Technology Survival Toolkit
Shopper Investigation: Healthy Choices & Dietary requirements
Display Investigation: Freestanding Display Units
Display Best Practice: Cosmetics, Beauty, Hair & Fragrance
Global Trends: Helpful brands
In-store Insights Issue 34 (June 2018)
Display Best Practice: Consumer Electronics (Full report)
POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights.
Services include insight reports, in-store audits, effectiveness measurement, and shopper behavior analysis.
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Shopper Snapshot
POPAI have teamed up with Roamler to exclusively offer POPAI Members the chance to create a cost-effective bespoke insight report providing key information about shopping habits and what shoppers see in-store.
