Digital Technology Survival Toolkit
POPAI's guide to how shopper technology works, when and where to use it is available to download now.
Put together for the POPAI Digital Experience Workshop held in June the toolkit covers digital signage, integration and measurement, the shoppers’ screen and, emerging technologies and global innovation.
Expert contributors include Arno, Beaver Group, Catalyst, Displayplan, GDR Creative Intelligence, Linney, MediaZest and Shoppar.
Download now
In-Store Insights Magazine
Exclusive to POPAI members.
In-Store Insights magazine is read by retail marketing professionals across the UK and Ireland.
Each issue includes high-quality research and expert knowledge on major industry topics that will bring practical benefits to readers.
There is a strong emphasis on delivering insight, analysis and research that is related to the shopper's path to purchase in a series of standalone reports focused on the challenges of modern retail marketing.
In the latest issue we turn our spotlight on the cosmetics and skincare, Fashion and Grocery Promotions, whilst in Global Trends we look at how reinvention is ripping up the rule book.
More about In-Store Insights Magazine
Research Services
POPAI offers bespoke commercial research services that are independent, shopper focused and provide high quality, validated insights. Services include
insight reports, in-store audits, effectiveness measurement, and shopper behaviour analysis.
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Shopper Snapshot
POPAI have teamed up with Roamler to exclusively offer POPAI Members the chance to create a cost-effective bespoke insight report providing key information about shopping habits and what shoppers see in-store.
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Podcasts from North America
Insights and content from POPAI’s parent association, SHOP!
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