Insight Toolkit: Video tutorial
Discover POPAI's Insight toolkit by watching our handy tutorial video.
In this tutorial, we take a closer look at exactly what the toolkit is, what it can offer and how you can use it within your business and day-to-day roles.
BOXFILE - INSIGHTS CATALOGUE
Conference presentations, Insight reports, Trends reports & White papers.
BENCHMARK - RETAIL CASE STUDIES
Best practice case studies across all retail categories & formats
POPWATCH - IN-STORE IMAGE DATABASE
In-store photos dating back to 2012. Includes seasonal & campaigns
Watch the tutorial video
NEW! Beauty Report!
The world of beauty retail has expanded over the years, now encompassing haircare, skincare and cosmetics, with a huge number of brands in each category. Inevitably, this means there is a multitude of different shopper types, all on different missions and with their own agenda and criteria for which products to purchase.
In this Shopper Segmentation report, we have highlighted nine of the most common shopper types, identifying what they are looking for and exploring how in-store P-O-P can be used to best effect to attract each particular group.
Read Here: Shopper Segmentation - Beauty
POPAI InStore Magazine
Exclusive to POPAI members.
Our new publication will bring you all the latest on getting the very best out of your POPAI membership, reflecting on recent activities and previewing upcoming events. Plus, we’ll be bringing you exclusive insights and reports, along with Awards and sustainability news. All great stuff designed to keep you up to date with industry happenings.
InStore Magazine will be sent out on a quarterly basis with spring, summer, autumn and winter editions.
Download Winter 2023 issue