Insight Toolkit: Video tutorial
Discover POPAI's Insight toolkit be watching our handy tutorial video.
In this tutorial, we take a closer look at exactly what the toolkit is, what it can offer and how you can use it within your business and day-to-day roles.
BOXFILE - INSIGHTS CATALOGUE
Conference presentations, Insight reports, Trends reports & White papers.
BENCHMARK - RETAIL CASE STUDIES
Best practice case studies across all retail categories & formats
POPWATCH - IN-STORE IMAGE DATABASE
In-store photos dating back to 2012. Includes seasonal & campaigns
Watch the tutorial video
Digital Technology Survival Toolkit
POPAI's guide to how shopper technology works, when and where to use it is available to download now.
Put together for the POPAI Digital Experience Workshop held in June the toolkit covers digital signage, integration and measurement, the shoppers’ screen and, emerging technologies and global innovation.
Expert contributors include Arno, Beaver Group, Catalyst, Displayplan, GDR Creative Intelligence, Linney, MediaZest and Shoppar.
In-Store Insights Magazine
Exclusive to POPAI members.
In-Store Insights magazine is read by retail marketing professionals across the UK and Ireland.
Each issue includes high-quality research and expert knowledge on major industry topics that will bring practical benefits to readers.
There is a strong emphasis on delivering insight, analysis and research that is related to the shopper's path to purchase in a series of standalone reports focused on the challenges of modern retail marketing.
In the latest issue we turn our spotlight on the cosmetics and skincare, Fashion and Grocery Promotions, whilst in Global Trends we look at how reinvention is ripping up the rule book.
More about In-Store Insights