POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Nominations for our 10th awards- announced here - June 30th, 4pm

Nominees for the 10th POPAI Awards will be announced live on this page at 4pm on 30th June, with a special announcement for attendees at our Shopper Seminar earlier the same day.

Will you be toasting success in 2016? 

Find out more about the awards



Shopper Seminar & POPAI Awards Showcase - June 30th 

POPAI's shopper seminar's provide an invaluable forum of retail marketing professionals to gain best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers. 

The event will also announce the shortlisted entries in the 2016 POPAI Awards

Book your place


POPwatch: Take a look at what's in-store this month

The POPAI online POPwatch image archive contains over 5,000 display photographs. FREE to POPAI members, it allows you to filter results by brand, retailer, sector and date, plus much more. What's more, you can also submit your own images for inclusion. 

Find out more

In-store Insights

Healthy Snacking / Grocery Retail / Christmas 2015 / DIY Shoppers

POPAI's unique take on the industry with a series of Insightful reports. 

A catalogue of all previous issues can be found in our library. 

Take a look

  • Conference: Hear from retailers investing in physical retail experiences. O2, Pets at Home, Sky, Liberty & Volvo.
    [25 May @ 10:18]
  • Recent ONS stats : Physical stores = 87% retail sales. Our Retail Experience Conference explores this - coming soon
    [17 May @ 15:31]
  • Less than a week to go until the final POPAI Awards 2016 Deadline! Start your entry:
    [9 May @ 15:38]