This specialist workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panellists and case studies from across todays broad retail spectrum, the day will pivot around interactive, focussed sessions. We will break down the lifecycle of digital shopper activations into tangible, manageable chunks, whilst also looking at the nuts & bolts of how shopper tech can be used in store.

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive our Complete Guide to Digital In-Store. 

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

We hope that in September we will be in a position to hold this Shopper Seminar in a physical format. If we are unable to do so we will run this session as a webinar.

Book early to save your seat. 

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POPAI is conducting a survey on the most urgent issue confronting our industry today, that of Sustainability and the environment.

The questionnaire concentrates on the key issues facing our industry today and will provide vital information allowing us to determine our and the industries actions ongoing.

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