POPAI UK & Ireland | Progressive industry association

Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.

VM & DISPLAY SHOW APRIL 2024

POPAI, the industry association for shopper marketing and the VM & Display Show, the UK's premier event for visual merchandising and display professionals, is thrilled to announce the introduction of an exciting new POPAI Zone at its upcoming event in April 2024.

This dedicated zone, in the show’s 33rd year, promises to be a game-changer for the industry. Offering a comprehensive platform for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in the world of retail display and shopper marketing.

More info on the POPAI Zone HERE

SHOPPER MARKETING FOUNDATION COURSE

A one-day, interactive session exploring the shopper & best practice in P-O-P.

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

25th January - Book now

Location - Central London

POPAI AWARDS 2023

Congratulations to our POPAI Awards 2023 winners!

The POPAI Awards continue to represent the very best in creativity and in-store excellence.

View the Awards 2023 winners HERE.

Download the POPAI Awards Book HERE.

RETAIL MARKETING CONFERENCE 2024

The Retail Marketing Conference is an excellent day for sharing unique best practice insight into recent retail marketing campaigns and in-store innovations, with in-depth case study presentations and panel debate from industry experts.

Our annual conference always draws a large, mixed audience of industry professionals from across the in-store spectrum. With plenty of opportunities to network through the supply chain with like-minded individuals.

This event is a must-attend for POPAI members and the wider in-store/ shopper industry.

Secure the early bird price! £225 (+VAT).

29th February - Book now

NEW RESEARCH REPORT: AWARDS BEST PRACTICE

The POPAI Awards continue to be a superb showcase for those dedicated to achieving excellence in store. 2023 saw another incredible year for the Awards, with the second-highest number of entries since they began, evidencing excellence and innovation, and once again demonstrating the underlying strength of our industry.

In this year’s Display Best Practice report we have explored all categories from the 2023 POPAI Awards and uncovered which overarching themes emerged across the entries.

Read the report HERE