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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

  
 
Recent event: Shopper Seminar

Our Manchester event heard presentations from Blue Chip Marketing, KFC, Decode Marketing and GDR Creative Intelligence.

The event explored how decision science at the point of purchase can increase effectiveness, heard how retail brands are acknowledging and exploiting the trends and platforms that dominate our lives and how one brand has created stand-out in-store in a hush-hush category.

Download presentations

 
 
Campaign Report:
In-store Demonstrations

The positive impact that product demonstrations can have on converting browsers into buyers in-store is well recognised.

Despite this, physically demonstrating some products has always proved virtually impossible – until now. A combination of innovative thinking and technology is finally helping to overcome that challenge.

Download report

 
 
Insight Report: Promotional Strategy

An evolving retail landscape and changes in shopper behaviour have seen supermarkets begin phasing out complicated promotions in favour of simpler, lower pricing.

We analyse the latest trends, the driving forces behind them, and what it means for sectors beyond grocery.

Download report

 
 
In-store Insights

Sports Retail / In-store Demonstrations / Promotional Strategy / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue and the whole back catalogue.

Read now

  • Many thanks to all those who attended our #POPAISeminar in #Manchester this morning. We hope you gained some useful insights!
    [22 Sep @ 13:51]
  • A bit of audience participation at this morning's #POPAISeminar looking at the effect of price anchoring on… twitter.com/i/web/status/7…
    [22 Sep @ 11:53]
  • KFC and Decode Marketing talking about how they've applied decision science at the #pointofpurchase to increase eff… twitter.com/i/web/status/7…
    [22 Sep @ 11:45]