Technology has seemingly never been higher on the agenda of brand owners and retailers seeking to engage their shoppers in ever-more immersive and engaging ways.

With the COVID pandemic accelerating the desire for the latest tech to be incorporated into retail experiences, POPAI is pleased to bring to the industry a showcase of emerging tech from around the globe.

In this fast-paced virtual showcase, new start-ups and established tech companies alike will share their latest tech innovations and demonstrate how they can be used to engage today's shopper. 

This specialist workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panellists and case studies from across todays broad retail spectrum, the day will pivot around interactive, focussed sessions. We will break down the lifecycle of digital shopper activations into tangible, manageable chunks, whilst also looking at the nuts & bolts of how shopper tech can be used in store.

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive our Complete Guide to Digital In-Store. 

 Book now

The POPAI Awards celebrate creativity, innovation and excellence in-store, online and throughout the shopper experience.

The biggest calendar event of the year, the annual POPAI Awards is an opportunity for senior figures within the industry to come together and celebrate the best in retail marketing.

Where? Royal Lancaster Hotel, London, W2 2TY

 Find out more & Book