Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

*NEW FORMAT* Foundation Course
 In Shopper Marketing & P-O-P

From better understanding today's shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life information you can implement right away to boost your in-store performance and personal achievement. 

Sessions are highly interactive and led by POPAI's senior leadership team, with supporting learning materials provided, including the NEW Briefing Pack to capture knowledge and build your own display campaign from concept to creation.

NEXT COURSE: 26th November

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Best Practice P-O-P
At your fingertips

Our Benchmark search engine and awards gallery provide members with an unparalleled tool to help answer the eternal question "what does good look like?"

Members can search within Benchmark by display type, retail sector, brand and even individual retailer.

All of the case studies have been judged by a panel of experienced retailers & brand owners, scrutinising the entries in detail.

Download Nominations booklet

More about the Awards

Shopper Seminar
October 1st - Manchester

The third of our annual series of five shopper seminars takes place in Old Trafford, Manchester on October 1st, with case-study presentations from Häfele and from Avery UK.

We'll also feature an overview on the role and impact of in-store navigation, from the shopper's perspective, in an insights report courtesy of agency Shoppercentric.

The event, as always, is free to POPAI members and as well as learning from the guest presenters, there will be plenty of opportunity to network with other delegates.

Book now - FREE to members


Project Sweetshop - 
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Presented to POPAI, July 9th

Sarah Palmer, Senior Creative Manager, Brand & Design presented at our Summer Seminar on July 9th:

"The complexities of a nationwide beauty category implementation"

  • Understanding the project from the inside-out.
  • Engaging multiple internal and external stakeholders.
  • Managing the creative process & defining success