POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Innovations Workshop- 25th February 2016

POPAI is pleased to announce a special workshop, bringing members together to share some of the latest innovations hitting, or soon to hit P-O-P displays and stores.

Attendees at the workshop will be from the broad mix of POPAI members, comprising retailers, brand owners and suppliers. 

Register now


Shopper Investigation Report - Mobile Phone Shops

For millions of UK customers, the mobile phone has become the most personal, most coveted of products of all, always in reach. It has become so essential that as a nation we now look at our smartphones over a billion times a day.

Our first shopper investigation, in partnership with retail analytics specialist Roamler, saw shoppers visit 100 mobile phone shops to see what reception the received when it came to the experience of shopping in a store. 


The Look of Luxe 

This seminar will showcase case studies of the luxe phenomenon from a broad range of retail sectors, as we look at how the trend is evolving, changing shopper buying habits, what it means for brands, and ways in which marketers can inject a touch of premium into their own displays. 

Early-bird booking offer is now on

Find out more

10th Annual POPAI Awards: open for entry now!

The POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. The Awards are open to both members and non-members and there are categories for temporary, permanent and short run displays.

The early bird deadline for submissions is Friday 29th April. Please contact the POPAI office for guidance with your submissions.  

Will you be toasting success in 2016? 

Find out more about the awards  


  • Last week's presentations from the #RetailMarketingConference are now available to download from our online library:
    [8 Feb @ 11:27]
  • Today concludes with @VodafoneUK sharing their communications system and how to get customers to engage in-store
    [4 Feb @ 14:49]
  • The channels in which we shop are changing... @UnileverUKI tell us more at this year's #RetailMarketingConference
    [4 Feb @ 14:19]