Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

12th October 2021

This specialist workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panellists and case studies from across todays broad retail spectrum, the day will pivot around interactive, focussed sessions. We will break down the lifecycle of digital shopper activations into tangible, manageable chunks, whilst also looking at the nuts & bolts of how shopper tech can be used in store.

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive our Complete Guide to Digital In-Store. 

Book now

16th September 2021

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

We hope that in September we will be in a position to hold this Shopper Seminar in a physical format. If we are unable to do so we will run this session as a webinar.

Book early to save your seat. 

 Book now

We need your help

POPAI is conducting a survey on the most urgent issue confronting our industry today, that of Sustainability and the environment.

The questionnaire concentrates on the key issues facing our industry today and will provide vital information allowing us to determine our and the industries actions ongoing.

Take the survey

Start your journey today

Everything you need to support you and your organisation on your sustainability journey.

Featured in the hub:

  • PSS Accreditation - Supplier
    Make a commitment to sustainability and start your journey to becoming PSS accredited.
  • POPAI Sustainability Partnership - Brands & Retailers
    Make a commitment to sustainability and become a partner.
  • Sustain® eco-design tool
    Online eco-design calculator. The easy way to measure P-O-P sustainability. 
  • Content Hub
    Discover the latest articles, white-papers, eBooks and more.
  • Consultancy
    Using POPAI's own staff and independent experts in the field we are able to support you in your Sustainability journey.

Find out more

Exclusive to members

Issue 46 OUT NOW! 

In this issue:

  • SHOPPER INVESTIGATION – Discounters A clear warning to competitors: do not discount the discounters.
  • SHOPPER INTELLIGENCE - Secondary Display No longer the poor relation, we ask: who is shopping secondary display?
  • SHOPPER SEGMENTATION – Consumer Electronics Understanding the eight most common types of shopper.
  • GLOBAL TRENDS – Culture Club Retail Retail clubhouses and showrooms keep physical stores alive.

More about In-Store Insights