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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  

POST-LOCKDOWN SHOPPING WEBINAR
29th July 2020 

As retail starts to re-open over coming weeks, POPAI researchers will be visiting stores, looking at who is doing what and how, in terms of communicating and managing the shopper experience.

Based on our Storedits methodology, POPAI will share with delegates examples of what’s working well in post-lockdown retail. Including;

  • Signage outside of stores, including queuing systems
  • Front of store informational/ instructional communication
  • Navigation around the store and at fixture
  • Interactivity
  • On-shelf information
  • Sanitisation & ’supportive’ information
  • After-sales, customer service & service retail 

Register now

SUMMER SHOPPER SEMINAR - RECORDING
Find out more

On the 9th July we presented our Summer instalment of POPAI news and research as well as presentations from Briggs Hillier & schuh and GDR Creative Intelligence.

We also presented our new eco-design indicator tool, Sustain. Exclusively designed for the P-O-P industry.

Keep up to date by watching the webinar back using the link below. 

Find out more

SUSTAINABILITY
SNAPSHOT WEBINAR
Watch the recording

This 30-minute webinar includes the latest POPAI research which looks at how brands and retailers are communicating their sustainable activities to the shopper in-store.

This session includes:

  • Shopper attitudes to sustainability
  • In-store messaging – communicating with shoppers
  • Pledges to reduce wasteSustainable products and retail marketing techniques
  • Looking ahead: How sustainability is changing retail 

Watch the recording

 
 
SUSTAIN - NEW
ECO-DESIGN INDICATOR 
Exclusive for P-O-P Industry

The easy way to measure P-O-P sustainability. 

What are the environmental impacts of your P-O-P? With Sustain you can measure multiple projects to discover their environmental impacts – so you can adjust your designs for optimum results.  

The tool will give you a score for products and packaging separately, based on a number of factors. 

Once you’ve got your statistics, Sustain will offer some recommendations to improve your scores. This includes how to reduce the carbon footprint and increase the recycled content and recyclability. 

Find out more 

LATEST ISSUE
IN-STORE INSIGHTS
Exclusive to members

Issue 41 OUT NOW! 

In this issue:

  • Shopper Investigation X Storedits: Make-up
  • Display Best Practice: Digital 
  • Global Trends: The On-Demand Economy

More about In-Store Insights