Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  

Enter Now  

Entries for the POPAI Awards 2021 are now open! 

The POPAI Awards celebrate creativity, innovation and excellence in-store, online and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

Includes NEW CATEGORIES for 2021!

All you need to know...

  • How to enter
  • The categories
  • Entry criteria
  • Judging Process
  • Key dates

Find out more


15th-16th June 2021

In response to the ever-present need to bring the industry together and assist both sides of the client-supplier relationship, POPAI is pleased to announce its first-ever virtual expo in the summer of 2021.

For exhibitors: Combining industry-leading suppliers with a professional online user experience, the expo will provide exhibitors with an affordable, effective route to market.

For visitors: Bringing the retail industry's leading suppliers straight to your desktop. Engage with the world’s most dynamic supply chain in an accessible, convenient and easy-to-use format.

Find out more

Thursday 8th July 2021

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers. 

We hope that in July we will be in a position to hold this Shopper Seminar in a physical format. If we are unable to do so we will run this session as a webinar.

 Book now

Start your journey today

Everything you need to support you and your organisation on your sustainability journey.

Featured in the hub:

  • PSS Accreditation - Supplier
    Make a commitment to sustainability and start your journey to becoming PSS accredited.
  • POPAI Sustainability Partnership - Brands & Retailers
    Make a commitment to sustainability and become a partner.
  • Sustain® eco-design tool
    Online eco-design calculator. The easy way to measure P-O-P sustainability. 
  • Content Hub
    Discover the latest articles, white-papers, eBooks and more.
  • Consultancy
    Using POPAI's own staff and independent experts in the field we are able to support you in your Sustainability journey.

Find out more

Exclusive to members

Issue 45 OUT NOW! 

In this issue:

  • SHOPPER INVESTIGATION – Windows A pivotal display area for retailers: but who is the clear frontrunner?
  • STOREDITS - Christmas in Grocery Rising to the challenges of Christmas 2020, which retailers showed the most Christmas spirit?
  • DISPLAY BEST PRACTICE – In-Store Theatre Delving into the POPAI Awards archive, we explore the most dramatic and disruptive displays from the past five years.
  • GLOBAL TRENDS – How COVID-19 is Changing the Role of Physical Stores As e-commerce continues to thrive, how can physical stores adapt and respond to remain competitive?

More about In-Store Insights