Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

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In response to the ever-present need to bring the industry together and assist both sides of the client-supplier relationship, POPAI held its first-ever virtual expo on 15th & 16th June 2021.

There's still time to visit. POPAIexpo will be open until 30th June at 5pm.

View the retail industry's leading suppliers from your desktop.

Engage with the world’s most dynamic supply chain in an accessible, convenient and easy-to-use format. 

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8th July 2021

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations.

Whilst we are unable to bring our industry together in a physical format at this challenging time, we remain committed to bringing you insight and information that will help you keep in touch with the retail space and look ahead to a brighter future than we face today.

Our Summer Shopper Seminar will be delivered via webinar.

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We need your help

POPAI is conducting a survey on the most urgent issue confronting our industry today, that of Sustainability and the environment.

The questionnaire concentrates on the key issues facing our industry today and will provide vital information allowing us to determine our and the industries actions ongoing.

Take the survey

Start your journey today

Everything you need to support you and your organisation on your sustainability journey.

Featured in the hub:

  • PSS Accreditation - Supplier
    Make a commitment to sustainability and start your journey to becoming PSS accredited.
  • POPAI Sustainability Partnership - Brands & Retailers
    Make a commitment to sustainability and become a partner.
  • Sustain® eco-design tool
    Online eco-design calculator. The easy way to measure P-O-P sustainability. 
  • Content Hub
    Discover the latest articles, white-papers, eBooks and more.
  • Consultancy
    Using POPAI's own staff and independent experts in the field we are able to support you in your Sustainability journey.

Find out more

Exclusive to members

Issue 45 OUT NOW! 

In this issue:

  • SHOPPER INVESTIGATION – Windows A pivotal display area for retailers: but who is the clear frontrunner?
  • STOREDITS - Christmas in Grocery Rising to the challenges of Christmas 2020, which retailers showed the most Christmas spirit?
  • DISPLAY BEST PRACTICE – In-Store Theatre Delving into the POPAI Awards archive, we explore the most dramatic and disruptive displays from the past five years.
  • GLOBAL TRENDS – How COVID-19 is Changing the Role of Physical Stores As e-commerce continues to thrive, how can physical stores adapt and respond to remain competitive?

More about In-Store Insights