As retail starts to re-open over coming weeks, POPAI researchers will be visiting stores, looking at who is doing what and how, in terms of communicating and managing the shopper experience.

Based on our Storedits methodology, POPAI will share with delegates examples of what’s working well in post-lockdown retail. Including;

• Signage outside of stores, including queuing systems
• Front of store informational/ instructional communication
• Navigation around the store and at fixture
• Interactivity
• On-shelf information
• Sanitisation & ’supportive’ information
• After-sales, customer service & service retail 

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On the 9th July we presented our Summer instalment of POPAI news and research as well as presentations from Briggs Hillier & schuh and GDR Creative Intelligence.

We also presented our new eco-design indicator tool, Sustain. Exclusively designed for the P-O-P industry.

Keep up to date by watching the webinar back using the link below. 

Find out more

This 30-minute webinar includes the latest POPAI research which looks at how brands and retailers are communicating their sustainable activities to the shopper in-store.

This session includes:

• Shopper attitudes to sustainability
• In-store messaging – communicating with shoppers
• Pledges to reduce wasteSustainable products and retail marketing techniques
• Looking ahead: How sustainability is changing retail 

Watch the recording