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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

 
POPAI Awards 2018
Winners announced!

The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

The winners of the POPAI Awards 2018 were announced on the 9th October.

See the Winners

The POPAI Awards 2019 are now open for entries and close in March.

More about the 2019 Awards 

Download Entry Guide

 
Irish Shopper Seminar
1st November, Dublin

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

Join us in Dublin to hear from Shoppercentric, BBDO Shop and Mars Ireland, Tesco and Delta Group, and finally POPAI will be sharing the findings of some digital signage research carried out in Dublin.

Book now

Upcoming Events

 
POPwatch
September upload live

Check out the latest upload with displays spotted in-store during September. 

Explore over 200 new images covering sectors such as grocery, stationery, and health & beauty.

Search in full or select 'September 2018' POPwatch edition for just this month. 

Don't forget you can now download your search results into a handy PDF.

Search now

More insights

 
NEW: Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Pet products 

Shopper Segmentation: Chocolate 

Storedits: Consumer Electronics (UK comparison)

Global Trends: Cardboard as a channel

Download latest Issue 35 (September)

Back issues

  • NEXT EVENT: Will you be joining us for the #POPAISeminar in #Dublin next month? Hear from Mars Ireland, BBDO Shop,… twitter.com/i/web/status/1…
    [15 Oct @ 10:43]
  • POPAI AWARDS: Want to be a part of the #POPAIAwards 2019? Entries are now open and close in March 2019 Everything… twitter.com/i/web/status/1…
    [11 Oct @ 13:16]
  • Over on Instagram we have been sharing your #POPAIAwards celebrations on our stories.. Make sure you are following… twitter.com/i/web/status/1…
    [10 Oct @ 12:49]