Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  

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Entries for the POPAI Awards 2021 are now open! 

The POPAI Awards celebrate creativity, innovation and excellence in-store, online and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

Includes NEW CATEGORIES for 2021!

All you need to know...

  • How to enter
  • The categories
  • Entry criteria
  • Judging Process
  • Key dates

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15th-16th June 2021

In response to the ever-present need to bring the industry together and assist both sides of the client-supplier relationship, POPAI is pleased to announce its first-ever virtual expo in the summer of 2021.

Combining industry-leading suppliers with a professional online user experience, the expo will provide exhibitors with an affordable, effective route to market.

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Thursday 15th April 2021

We hope that in April we will be in a position to hold this Shopper Seminar in a physical format. If we are unable to do so we will run this session as a webinar. 

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

Register now

Start your journey today

Everything you need to support you and your organisation on your sustainability journey.

Featured in the hub:

  • PSS Accreditation
    Make a commitment to sustainability and start your journey to becoming PSS accredited.
  • Sustain™ 
    Online eco-design calculator. The easy way to measure P-O-P sustainability. 
  • Content Hub
    Discover the latest articles, white-papers, eBooks and more.
  • Consultancy
    Using POPAI's own staff and independent experts in the field we are able to support you in your Sustainability journey.

Find out more

Exclusive to members

Issue 44 OUT NOW! 

In this issue:

  • SHOPPER INVESTIGATION – Click & Collect A trend which is booming – what opportunities does this present to retailers?
  • eSTOREDITS X DISLAY INVESTIGATION – E-commerce Exploring retailers’ online presence, we ask: who is on it online and who needs a reboot?
  • SHOPPER SEGMENTATION – Gardening What are the typical types of gardening shopper? Our report looks at the eight most common.
  • GLOBAL TRENDS – Future-proof Formats How can physical retail weather the COVID storm?  We explore how retailers can future-proof their formats.

More about In-Store Insights