Our Manchester event heard presentations from Blue Chip Marketing, KFC, Decode Marketing and GDR Creative Intelligence.

The event explored how decision science at the point of purchase can increase effectiveness, heard how retail brands are acknowledging and exploiting the trends and platforms that dominate our lives and how one brand has created stand-out in-store in a hush-hush category.

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The positive impact that product demonstrations can have on converting browsers into buyers in-store is well recognised.

Despite this, physically demonstrating some products has always proved virtually impossible – until now. A combination of innovative thinking and technology is finally helping to overcome that challenge.

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An evolving retail landscape and changes in shopper behaviour have seen supermarkets begin phasing out complicated promotions in favour of simpler, lower pricing.

We analyse the latest trends, the driving forces behind them, and what it means for sectors beyond grocery.

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Sports Retail / In-store Demonstrations / Promotional Strategy / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

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