Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2019
Open for entries!

The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

The POPAI Awards 2019 are now open for entries and close in March.

The winners of the POPAI Awards 2018 will be announced in October.

More about the Awards 2019

Download Entry Guide


See the 2018 nominations

Reilly Archives
A pictorial catalogue of how the P-O-P industry developed

A brand-new archive which tracks the journey of the P-O-P industry from the 1950’s through to the 1990’s.

The archives were instigated by - and named after - one of POPAI's founder members, Carl Reilly, who started his P-O-P career as an apprentice in 1951 at J.E, Slater Graphic & Display Design, working his entire career designing award-winning P-O-P.

Reilly Archives - Image submit

View now

Display Best Practice
Cosmetics, Hair, Beauty & Fragrance

Beauty and personal care is big business in the UK, with shoppers in this category amongst the biggest spenders in Western Europe. And while the market is clearly saturated, it nonetheless continues to evolve with supermarkets and discounters taking a bigger share and shoppers placing increasing importance on brand values and identity.

POPAI reviewed over 30 award-winning displays from the past five years to discover the bold and beautiful ways brands are achieving standout in this overcrowded market.

Download now

NEW: Insight Reports
16 exclusive reports a year
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