Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Reilly Archives
A pictorial catalogue of how the P-O-P industry developed

A brand-new archive which tracks the journey of the P-O-P industry from the 1950’s through to the 1990’s.

The archives were instigated by - and named after - one of POPAI's founder members, Carl Reilly, who started his P-O-P career as an apprentice in 1951 at J.E, Slater Graphic & Display Design, working his entire career designing award-winning P-O-P.

Reilly Archives - Image submit

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Shopper Seminar
Presentations available

We headed to Manchester to network and hear the latest retail marketing insights. 

We heard how the Coop is working with agencies and manufacturing partners to land new format concepts and great stores.

Shoppercentric also presented on the digital disruption of shopping patterns and GDR Creative Intelligence presented their latest Global Trends report.

Download presentations

Upcoming Events

POPAI Awards 2019
Open for entries!

The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

The POPAI Awards 2019 are now open for entries and close in March.

The winners of the POPAI Awards 2018 will be announced in October.

More about the Awards 2019

Download Entry Guide


See the 2018 nominations

NEW: Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Pet products 

Shopper Segmentation: Chocolate 

Storedits: Consumer Electronics (UK comparison)

Global Trends: Cardboard as a channel

Download latest Issue 35 (September)

Back issues