POPAI’s flagship shopper conference returned in May 2022. Exploring the commercial benefits, impacts and opportunities for brands and retailers, with in-depth case studies and expert analysis.
The popular press may be full of stories of falling footfall and declining sales on the high street but at POPAI we know the power of physical retail and the importance of the physical retail experience in engaging shoppers.
From immersive experiential activations, to concept stores and pop-up installations, presentations from the likes of Decathlon, Sky and Indicia, the conference looked at the large and small scale, right through to the power of the window and temporary P-O-P displays; all contributing to an engaging shopper experience.
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