As part of our ongoing 'Storedits' insights program, we visited a range of stores to discover and audit Back to School retail display.
- Explore the who, how, where and what was promoted.
- The role of different in-store mechanics
- A comparison to how retailers promoted the back to school campaign online.
POPAI UK & Irelands' Managing Director, Phil Day takes delegates through recent research which has been published in In-Store Insights.
Watch the recording