Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2018
Nominations announced

The POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing.

The POPAI Awards 2018 nominations have now been announced. 

The POPAI Awards dinner will take place on the 9th October in London.

See the nominations

Download the nominations booklet (pdf)

Book to attend Awards Dinner

Register interest for the POPAI Awards 2019

Digital Experience Workshop
28th June 2018, London

A hands-on session, led by POPAI with a panel of industry experts, taking delegates through the nuts and bolts of retail digital technologies, including digital signage, gesture tech, the three digital R’s (AR, VR, QR), apps, touch screens and new emerging technology.

Through case studies, we’ll look under the bonnet of digital technology projects and how to choose the right one.

Book now

See all upcoming events

Shopper Seminar
10th July 2018, London

POPAI's shopper seminars provide a forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with peers.

Our next Shopper Seminar will hear from EE, Quinine and GDR Creative Intelligence will present their latest report.

Book now

See all upcoming events

Latest Insight Reports
16 exclusive reports a year
  • RT @dmuleicester: Wow! DMU students have walked off with all three of the highest honours in the @popaiuki awards, the UK’s premier retail…
    [20 Jun @ 11:56]
  • TRAINING: Shopper Marketing Foundation Course Join us on our one-day interactive session in #Dublin exploring the……
    [18 Jun @ 14:13]
  • SHOPPER SEMINAR Join us next month to hear from @EE, @QuinineDesign, @gdruk and POPAI The perfect opportunity to he……
    [14 Jun @ 12:05]