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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

 
 
Retailer & Brand Forum: 20th September

A valuable knowledge-sharing event exclusively for retailers and brands.

The Autumn forum will provide a platform for peers to discuss key issues affecting the industry and their professional roles such as: premiumisation within standard display, making innovation scaleable, and approaches to non-standard visibility.

Book now

  
 
Upcoming event: Shopper Seminar

Join us in Manchester on the 22nd September for our next seminar to hear from KFC and GDR Creative Intelligence.

Our shopper seminar's provide an invaluable forum for retail marketing professionals to gain unique best practice and insight into recent retail marketing campaigns as well as share, debate and network with peers.  

Book now

 
 
Sector Report: Sports Retail

Sales of sports-related goods this year are expected to top £6 billion for the first time, clearly helped by the summer of sport that ?has captured the interests of millions across the UK.

In our latest sector report, we take a look at shopper behaviour in the category and some of the latest trends that could help those brands with their eye on the big prize.

Download report

 
 
In-store Insights

Sports Retail / In-store Demonstrations / Promotional Strategy / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue and the whole back catalogue.

Read now

  • Only 4 weeks until our #POPAISeminar in #Manchester Hear from @KFC_UKI, @gdruk & more... bit.ly/2amvoTy #networking #retail #pop
    [25 Aug @ 13:18]
  • The #Olympics may be over but the #summerofsport continues. Sector Report: Sports Retail popai.co.uk/Library/Documeā€¦ https://t.co/xsmtosKaq2
    [24 Aug @ 15:56]
  • Are you a brand or retailer involved in #instoremarketing? Attend our exclusive forum to discuss industry issues: bit.ly/2bK8gAw
    [23 Aug @ 09:45]