Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Digital Shopper Workshop
29th June

Understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panelists and case studies from retailers, brands and agencies, this workshop will pivot around interactive, focussed sessions and delegates will leave with a Digital Shopper Toolkit.

Book now

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Shopper Seminar
11th July

Join us in July to hear from HIM discussing the new shoppers on the block, and GDR Creative Intelligence presenting their latest Global Retail Trends Report.

Not only do POPAI's seminars provide shopper marketing professionals with the latest insight and best practice but also an opportunity to network with peers. 

The nominations for the POPAI Awards 2017 will also be announced. 

Book now

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POP Watch:
Latest in-store images

Check out the latest upload to the POP Watch library - over 120 new images to discover. 

Search by brand, retailer, sector and/or date to explore in-store displays spotted by the POPAI team during recent months. 

Includes images from Tesco, Morrisons, Sainsbury's, Waitrose, Boots, Marks and Spencer, and WHSmith.


Submit your own images

In-store Insights
Issue 30

Gardening retail / European Convenience / Sensory P-O-P / Global Trends

POPAI's quarterly publication is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Download the latest issue, individual reports, and the whole back catalogue.

Download Issue 30

Back issues

  • Not a #POPAI member yet? Check out the benefits including library access, free/discounted events, eCourses etc More……
    [22 Jun @ 14:47]
  • Embarking on an #instore #digital project? Make sure you get it right by attending our Digital #Shopper Workshop……
    [15 Jun @ 14:15]
  • COMING SOON: New look #InstoreInsights is out this week Keep your eye out for exclusive insight reports Back issues……
    [13 Jun @ 13:46]