Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 


The easy way to measure P-O-P sustainability. Exclusive to the P-O-P industry. 

What are the environmental impacts of your P-O-P? With the Sustain® tool you can measure multiple projects to discover their environmental impacts – so you can adjust your designs for optimum results.  

Sustain® eco-design tool offers recommendations to improve the overall sustainability of your P-O-P displays, including how to reduce the carbon footprint and increase the recycled content and recyclability. 

Find out more about the Sustain® tool


We are delighted to announce dedicated exhibition space - The POPAI Village - as part of a strategic partnership with the Retail Technology Show, taking place on 25th & 26th April 2023.
The village will be a new key feature of the show, aimed at promoting and championing the importance of P-O-P,  shopper marketing and in-store design.

POPAI members will receive an exclusive discount on stand bookings and have the opportunity to showcase their work in the village "Sessions" theatre.

Click here for more information


The POPAI Awards represent the very best in creativity and in-store excellence and with a record number of entries in 2022, receiving a nomination is a huge achievement in itself.

See all the nominations in our video overview here and PDF review here

The POPAI Awards culminates in our annual sell-out dinner on October where our nominees receive either a gold, silver or bronze trophy. 

Find out more about the Awards Dinner and book your places here


With more than 18,500 in-store photos, dating back to 2012, our image library is an unparalleled resource, providing creative inspiration, validation and insight into what’s in-store now and what the past decade looked like.
Searchable by brand, retailer, sector, display type, date-range, event & whether the display was temporary or permanent, the tool is consistently rated as “excellent” by POPAI members. Search the library here
Exclusive to members

Issue 50 OUT NOW! 

In this issue:

  • DISPLAY INVESTIGATION - Grocery Display Effectiveness. What turns in-store display into show-stopping P-O-P? 
  • SPOTLIGHT REPORT- The     P-O-P Predicament. Is it time to improve the P-O-P measurement systems?
  • STOREDITS - Pet Shops. Who shows our pets some in-store TLC, and who needs to learn some new tricks? 
  • GLOBAL TRENDS –Unapologetically Analogue. A celebration of escapism from the digital world. 

Download the latest issue