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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  

BECOME A POPAI
MEMBER TODAY 
Find out more 

Becoming a POPAI member opens up a wealth of membership benefits for brands, retailers, agencies and suppliers to the retail industry. 

You'll gain access to the below and more...

  • The latest industry insight and a subscription to our quarterly insight magazine.
  • POPWATCH - our extensive retail image database, searchable by date, campaign or seasonal event.
  • BENCHMARK - Best practice case studies across all retail categories & formats

Discover the complete portfolio of benefits

Apply for membership

UPCOMING EVENT
10th December 2019 
Book now

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with their peers.

The event will open with networking, followed by presentations on the latest retail insight and keynote sessions from key personnel within the industry.

Venue: Woburn House, 20-24 Tavistock Square, London, WC1H 9HQ

Book now

See all upcoming events

LATEST ISSUE
IN-STORE INSIGHTS
Exclusive to members

In this issue we turn our spotlight on the cosmetics and skincare, Fashion and Grocery Promotions, whilst in Global Trends we look at how reinvention is ripping up the rule book.   

In this issue:

  • Storedits: Cosmetics and Skincare
  • Shopper Segmentation: Fashion 
  • Shopper Investigation: Grocery Promotions
  • Global Trends: On the Contrary

More about In-Store Insights Magazine

 
 
POPAI AWARDS 2020
Entries now OPEN
Enter now

The POPAI Awards are a celebration of creativity, innovation and excellence in-store, recognising vision and performance from those at the pinnacle of their profession.

Now in their 14th year, they showcase the best of the best in the industry and are seen as a hallmark of excellence that provides the benchmark for success.

We have a wide number of categories to cover the entire retail spectrum, including our highly coveted Display of the Year for both permanent and temporary displays

Entries are now OPEN! Start your entry today.

Find out more 

IN-STORE FOUNDATION COURSE
***FULLY BOOKED***

From better understanding today's shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life information you can implement right away to boost your in-store performance and personal achievement.

Sessions are highly interactive and led by POPAI's senior leadership team, with supporting learning materials provided, including the NEW Briefing Pack to capture knowledge and build your own display campaign from concept to creation.

Click here to find out more 

Download the prospectus