Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2018
Winners announced!

The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

The winners of the POPAI Awards 2018 were announced on the 9th October.

See the Winners

The POPAI Awards 2019 are now open for entries and close in March.

More about the 2019 Awards 

Download Entry Guide

Shopper Marketing Foundation Course

A one-day, interactive session exploring the shopper & best practice in P-O-P taking place in Nottingham on the 20th November.

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement. 

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included. 

Book now

Upcoming events

Shopper Seminar
6th December, London

POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and network with peers.

Join us in Covent Garden for our last seminar of the year to hear from the UK Head of Shopper Marketing for Beiersdorf, the Retail Channel Marketing Manager for Camelot, and GDR Creative Intelligence will present their latest report.

Book now

Upcoming Events

Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Pet products 

Shopper Segmentation: Chocolate 

Storedits: Consumer Electronics (UK comparison)

Global Trends: Cardboard as a channel

Download latest Issue 35 (September)

Back issues

  • POPAI AWARDS: Are you planning to enter the #POPAIAwards 2019? Entries are now open and close in March 2019 Find……
    [13 Nov @ 10:54]
  • INSIGHTS: Got that #FridayFeeling? Grab a coffee and have a browse through the latest #POPwatch uploads. The Octo……
    [9 Nov @ 10:29]
  • RETAIL TOUR: Prague The Czech Republic’s capital and one of the largest cities in the EU, #Prague boasts a rich co……
    [8 Nov @ 10:32]