Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards
First deadline 28th April

Now in their eleventh year, the POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. 

Find out everything you need to know about entering the POPAI Awards.

The first entry deadline is 28th April but the final deadline is 12th May.

More about entering the Awards

Download Call for Entries

Enter now

Sponsor the Awards

Interactive Workshop 
29th June

This first-of-a-kind workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panelists and case studies from retailers, brands and agencies, the day will pivot around interactive, focussed sessions and delegates will leave with a Digital Shopper Toolkit. 

Book now

See all upcoming events

Sector Report:
Travel Retail

As we continue to enjoy global travel, retailers and brands can tap into the great potential afforded by retail space within airports, railway stations and other travel hubs.

Using their creativity to the full, they can engage and capture shoppers, harnessing mobile technology to drive sales, and embracing shoppers looking for something different from a ‘normal’ retail experience.

In this report, we examine the sector and the trends within, and discuss how the travelling journey can become a shopper journey.   

Download now

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In-store Insights
Issue 29 - out now

Discounters / Travel Retail / Health & Beauty / Global Trends

POPAI's quarterly publication is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Download the latest issue, individual reports, and the whole back catalogue.

Read now

  • Just one week left to take advantage of the earlybird #POPAIAwards entry fee. Save £50 per entry until 28th April!……
    [21 Apr @ 15:23]
  • Just a week until we hear from Unilever, Goldenfry and @gdruk at our April #Shopper seminar. Are you coming? Book:……
    [20 Apr @ 10:55]
  • Interested in #digital and the #shopper? Check out our workshop with expert panelists & real-life case studies More……
    [13 Apr @ 12:03]