Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards:
The winners

The POPAI Awards 2016 winners have been announced at a gala dinner at the Lancaster London Hotel. 

The cream of the crop gathered to find out the winners of the 10th annual Awards. 

See the winners, Awards Book and photos from the night

Order duplicate trophies

Upcoming event: Irish Shopper Seminar

Our must-attend event for retail marketers, creative agencies and P-O-P manufacturers in Ireland is taking place in Dublin on the 3rd November.

An invaluable forum for retail marketing professionals the seminar will hear from Nielsen Ireland, Beiersdorf, Style Psychology, Think Plan Do Consultancy, and the founder of Offbeat Donut Co.

Book now

Sector Report: Sports Retail

Sales of sports-related goods this year are expected to top £6 billion for the first time, clearly helped by the summer of sport that has captured the interests of millions across the UK.

In this sector report, we take a look at shopper behaviour in the category and some of the latest trends that could help those brands with their eye on the big prize.

Download now

In-store Insights

Sports Retail / In-store Demonstrations / Promotional Strategy / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue and the whole back catalogue.

Issue 27 will be out soon!

Read now

  • The #POPAIAwards book features judges comments for all the winners #retailmarketing #instore Download now:……
    [21 Oct @ 14:56]
  • Good to hear Kate Nightingale from @StylePsychology at the #shopperbrain conference today. Some really interesting content included.
    [21 Oct @ 10:16]
  • Great to be attending the shopper brain conference in Amsterdam this week! Some fantastic speakers so we are always learning #shopperbrain
    [20 Oct @ 18:41]