Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.
We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.
Now in their eleventh year, the POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing.
Find out everything you need to know about entering the POPAI Awards.
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Our first shopper seminar of the year will take place at the London Transport Museum and will hear from Unilever, Goldenfry and GDR Creative Intelligence.
Not only do POPAI's seminar's provide shopper marketing professionals with the latest insight and best practice but also an opportunity to network with peers.
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The concept of the customer journey
is changing, and the multiplication
of channels has only obscured
We are now seeing a world
where, thanks to mobile, there is
no such thing as a non-retail space
– a development that is leading
retailers to radically question the very
purpose of their physical offerings.
Search all insights
Discounters / Travel Retail / Health & Beauty / Global Trends
POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.
Download the latest issue, individual reports, and the whole back catalogue.