POPAI is a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We conduct research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

10th Annual POPAI Awards: open for entry now!

The POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. The Awards are open to both members and non-members and there are categories for temporary, permanent and short run displays.

The early bird deadline has now passed and the final deadline for all entries is Friday 13th May. Please contact the POPAI office for guidance with your submissions.

Will you be toasting success in 2016? 

Find out more about the awards



Latest Shopper Seminar presentations available for download 

Download the presentations from April's Shopper Seminar. The event took place at the London Transport museum with speakers Momentum Inshore and Camelot, GDE Creative Intelligence, Benefit Cosmetics and Breed Creative. 

Download presentations now


POPwatch: Take a look at what's in-store this month

The POPAI online POPwatch image archive contains over 3,000 display photographs. FREE to POPAI members, it allows you to filter results by brand, retailer, sector and date, plus much more. What's more, you can also submit your own images for inclusion. 

Find out more

In-store Insights Spring 2016 Edition

Take a look at our 'new look' magazine with a new revised format that has been developed with the aim of publishing high-quality research and expert knowledge on major industry topics that will bring practical benefits to our readers. 

We have placed a stronger emphasis on delivering insight, analysis and research that is related to the shopper's path to purchase, and aim to bring this all together in a series of standalone journal-style reports to help you better meet the challenges of modern retail marketing.

Take a look

  • POPAI Awards 2016: Have you entered yet? There is still time! Everything you need to know can be found here
    [27 Apr @ 12:28]
  • MEMBERS: All of the fantastic presentations from yesterday's Shopper Seminar are now available for download
    [22 Apr @ 15:06]
  • Today's shopper seminar has kicked off with a great presentation from @BenefitUK and @breed_creative More to come after the break...
    [21 Apr @ 10:36]