Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards:
The winners

The POPAI Awards 2016 winners have been announced at a gala dinner at the Lancaster London Hotel. 

The cream of the crop gathered to find out the winners of the 10th annual Awards. 

See the winners, Awards Book and photos from the night

Order duplicate trophies

Upcoming event: Irish Shopper Seminar

Our must-attend event for retail marketers, creative agencies and P-O-P manufacturers in Ireland is taking place in Dublin on the 3rd November.

An invaluable forum for retail marketing professionals the seminar will hear from Nielsen Ireland, Beiersdorf, Style Psychology, Think Plan Do Consultancy, and the founder of Offbeat Donut Co.

Book now

Global Trends: Tackling What's Trending

Acknowledging and exploiting the trends and platforms that dominate our lives. 

Instead of grappling with how to change consumer behaviour, could retailers and brands focus more on what customers are already doing?

Some are cleverly using customer insights to do just that. 

Download now

In-store Insights

Travel Agents / Market Report: Ireland / Fashion / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Issue 27 is out now! 

Download the latest issue and the whole back catalogue.

Read now

  • The latest issue of #InstoreInsights is out now! #retailmarketing #instore #retail #pop Download (Members only):……
    [25 Oct @ 14:49]
  • The #POPAIAwards book features judges comments for all the winners #retailmarketing #instore Download now:……
    [21 Oct @ 14:56]
  • Good to hear Kate Nightingale from @StylePsychology at the #shopperbrain conference today. Some really interesting content included.
    [21 Oct @ 10:16]