Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2018
Entries now open!

The POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. 

The POPAI Awards 2018 are now open for entries and close in March. 

There are new categories for merchandising solutions, insights and sustainability.

Find out more about entering

Enter now!

View the 2017 winners.

Shopper Seminar
7th December 2017

Our final seminar of the year will take place in London and we hope you will join us to round off the year.

Amy Fisher, Shopper Marketing Controller at Dairy Crest will be presenting, along with Katie Gritt, Retail Marketing Manager at The Entertainer. Our friends from GDR Creative Intelligence will also join us to share their latest Global Retail Trends report, Unfinished Stories.

Book now

See all upcoming events

Retail Marketing Conference
8th February 2018

POPAI's flagship conference dedicated to sharing knowledge and networking is taking place in a new venue for 2018.

Join us to gain unique best practice insight into recent retail marketing campaigns and in-store innovations, as well as to share, debate and network with the industry.

Early bird offer: Save £100 (ends 18th December)

Book now

See all upcoming events

Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Back to school

Shopper Typology: Toys

Campaign Report: Brand equity in-store

Global Trends: Brand body language

Download ISI Issue 31

Back issues

  • Let's bust some myths about the #POPAIAwards! First up... the work doesn't have to have been placed in the UK or Ir……
    [22 Nov @ 11:03]
  • EVENT: Join us for our last #POPAISeminar of the year to hear from Dairy Crest, @EntertainerToys & @gdruk on 7th De……
    [20 Nov @ 14:08]
  • We still have some spaces left for our new one-day Shopper Marketing Foundation Course! Book now:……
    [16 Nov @ 12:28]