Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2019
Opens for entries!

The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

The POPAI Awards 2019 are now open for entries and close in March.

The winners of the POPAI Awards 2018 will be announced in October.

More about the Awards 2019

Download Entry Guide


See the 2018 nominations

Reilly Archives
A pictorial catalogue of how the P-O-P industry developed

A brand-new archive which tracks the journey of the P-O-P industry from the 1950’s through to the 1990’s.

The archives were instigated by - and named after - one of POPAI's founder members, Carl Reilly, who started his P-O-P career as an apprentice in 1951 at J.E, Slater Graphic & Display Design, working his entire career designing award-winning P-O-P.

Reilly Archives - Image submit

View now

Shopper Snapshot
Exclusive to POPAI members

Have you checked out our new service in conjunction with Roamler? 

Create your own bespoke insight report providing key information about shopping habits and what shoppers see in-store. 

Includes the ability to set your own questions, get responses from 100 shoppers, have access to the photos taken in-store, a headline results report and the raw excel data file with all responses.

Find out more

NEW: Insight Reports
16 exclusive reports a year
  • POPAI Members have access to thousands of in-store images, #insight reports, #trend #reports, #presentations and……
    [13 Aug @ 12:52]
  • Have you downloaded the latest issue of #InstoreInsights yet? Includes #insight #reports on #fsdus, #global……
    [30 Jul @ 09:59]
  • MEMBERS: Check out over 300 #POPWatch images of displays spotted #instore during July. Just hit 'Search now'.……
    [26 Jul @ 11:09]