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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

  
 
POPAI Awards 2017
Winners announced

The winners of the POPAI Awards 2017 were announced at the Gala Dinner in London on the 3rd October 2017. 

View the GOLD winners.

Download the POPAI Awards Book 2017.

View Gallery and case studies

See photos from the night

Watch video highlights

  
 
Irish Shopper Seminar
2nd November, Dublin

Join us in Dublin to hear about Irish convenience market trends from HIM, from Irish Distillers Pernod Ricard about their Jameson 'Connected Bottle' campaign and P+D about their POPAI Award winning display for Reckitt Benckiser.

The seminar, sponsored by Harrison Products, will also feature time for networking and an update from POPAI.

Book now

See all upcoming events

 
 
POP Watch:
Latest in-store images

Check out the latest upload to the POP Watch library - over 100 new images to discover. 

Search by brand, retailer, sector and/or date to explore in-store displays spotted by the POPAI team during recent months. 

NEW POPWatch Search Engine

Submit your own images

 
 
Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Back to school

Shopper Typology: Toys

Campaign Report: Brand equity in-store

Global Trends: Brand body language

Download ISI Issue 31

Back issues