Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards
Extended deadline: 26th May

We have extended the deadline for POPAI Awards entries due to unprecedented demand teamed with the recent number of short weeks during Easter, May Day and most recently Retail Design Expo.

If you have any questions about Awards entries do contact the POPAI office on 01455 613651. 


How to enter the Awards


Sponsor the Awards

Digital Shopper Workshop 
29th June

This first-of-a-kind workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panelists and case studies from retailers, brands and agencies, the day will pivot around interactive, focussed sessions and delegates will leave with a Digital Shopper Toolkit. 

Book now

See all upcoming events

Sector Report:
Travel Retail

As we continue to enjoy global travel, retailers and brands can tap into the great potential afforded by retail space within airports, railway stations and other travel hubs.

Using their creativity to the full, they can engage and capture shoppers, harnessing mobile technology to drive sales, and embracing shoppers looking for something different from a ‘normal’ retail experience.

In this report, we examine the sector and the trends within, and discuss how the travelling journey can become a shopper journey.   

Download now

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In-store Insights
Issue 29

Discounters / Travel Retail / Health & Beauty / Global Trends

POPAI's quarterly publication is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Download the latest issue, individual reports, and the whole back catalogue.

Read now