Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Shop! Global Network

In 2015, POPAI North America (the Global licence holder for our brand) announced a proposed merger with Florida based association A.R.E. The merger was confirmed and earlier in 2016 the new association name was confirmed as Shop!

In the UK & Ireland the brand name POPAI resonated strongly amongst retail marketing professionals, and therefore it was decided the brand name POPAI would remain, but with direct visual reference to the global network and licence holder Shop!

All of our activities & initiatives, and the running of the association remain the same and POPAI UK & Ireland remains committed to promoting best practice dedicated to enhancing the total shopper experience.

Download new logo


Retail Marketing Conference 2017

Join us in February for our Annual Retail Marketing Conference as we hear from leading retail marketing professionals.

Hear from Unilever, Spar, Mamas and Papas, EE, Yale, Philips, Yankee Candle, Callaway Golf, Western Union and FLIR.

Book now to secure the Early Bird Booking rate saving £80 on a member ticket.

Book now

Shopper Investigation: Travel Agents

We all look forward to our holidays, whether we’re escaping to sunnier climes or enjoying an adventure break. Booking is all part of the fun - but how do travel agents deliver when it comes to offering a great in-store experience? 

Our recent shopper investigation examined who gave the best inspiration... and where there was room for improvement.

Download now

In-store Insights

Travel Agents / Market Report: Ireland / Fashion / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue and the whole back catalogue.

Next issue out in December!

Read now

  • MEMBERS: Presentation downloads from @shoppercentric, @gdruk and @newstores available now! #POPAISeminar
    [2 Dec @ 13:40]
  • Thanks to all who attended our #POPAISeminar this morning! You may notice we have a new look, find out more here:
    [1 Dec @ 12:50]
  • @shoppercentric talking our audience through the importance of retail experiences
    [1 Dec @ 10:06]