Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2017
Nominations announced

The shortlisted entries in the POPAI Awards 2017 were announced at the POPAI Shopper Seminar on the 11th July in London.

List of nominated entries

View Gallery and case studies

It is now only 6 weeks until the POPAI Awards Gala Dinner.

Book a table at the Awards dinner

Digital Print & Retail Innovations
5th September

POPAI offices across Europe are pleased to present a retail digital print summit in partnership with HP at their European Experience Centre in Barcelona.

With panel sessions, presentations and hands-on experience of some of the latest in digital print technologies, delegates will be able to network with industry professionals and learn how digital print is being integrated into the wider retail mix.

Book now

See all upcoming events

POP Watch:
Latest in-store images

Check out the latest upload to the POP Watch library - over 100 new images to discover. 

Search by brand, retailer, sector and/or date to explore in-store displays spotted by the POPAI team during recent months. 

Includes images from Tesco, Morrisons, Boots, Marks and Spencer, and WHSmith.


Submit your own images

Insight Reports
16 exclusive reports a year

POPAI's quarterly publication is dedicated to enhancing the total shopper experience and features 4 insight reports in each issue.

Shopper Investigation: Gardening Retail

Display Report: Sensorial P-O-P

Storedits: European Convenience

Global Retail Trends: That's Life

Download ISI Issue 30

Back issues

  • Check out the first in a series of articles looking at #POPAIAwards nominated entries on @RtlDesignWorld…
    [18 Aug @ 09:51]
  • We're #recruiting! New Insights Coordinator role based in our #Hinckley office. More information here:……
    [16 Aug @ 15:50]
  • DISPLAY REPORT: A look at how #brands and #retailers are using the five senses #instore #display & #POP Download:……
    [10 Aug @ 14:16]