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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.

 

VM & DISPLAY SHOW APRIL 2024

POPAI, the industry association for shopper marketing and the VM & Display Show, the UK's premier event for visual merchandising and display professionals, is thrilled to announce the introduction of an exciting new POPAI Zone at its upcoming event in April 2024. 

This dedicated zone, in the show’s 33rd year, promises to be a game-changer for the industry. Offering a comprehensive platform for brands, retailers, and industry professionals to explore the latest trends, innovations, and solutions in the world of retail display and shopper marketing. 

More info on the POPAI Zone HERE

 
SHOPPER MARKETING FOUNDATION COURSE

A one-day, interactive session exploring the shopper & best practice in P-O-P. From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Next course date: 20th March BOOK HERE

Location: Central London

 
POPAI AWARDS 2024
  

The POPAI Awards 2024 are now open for entry! 

The POPAI Awards continue to represent the very best in creativity and in-store excellence.

Download the Entry Guide

Find out more about the entry process HERE

EARLY BIRD DEADLINE -
12th April

ENTRY DEADLINE -
26th April

 
RETAIL MARKETING CONFERENCE 2024

The POPAI Retail Marketing Conference took place on February 29th in London and heard from top brands, retailers and agencies.

Presentation download links:

Vodafone

pladis Global

Marks & Spencer

EE

Benetton Group

Co-op

H-E-B

NEW REPORT: BEAUTY
 
The world of beauty retail has expanded over the years, now encompassing haircare, skincare and cosmetics, with a huge number of brands in each category. Inevitably, this means there is a multitude of different shopper types, all on different missions and with their own agenda and criteria for which products to purchase.

In this Shopper Segmentation report, we have highlighted nine of the most common shopper types, identifying what they are looking for and exploring how in-store P-O-P can be used to best effect to attract each particular group.

Read the report HERE