Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  

8th April 2020 

To adapt to current circumstances, we will be delivering our April Shopper Seminar by Webinar.

Whilst we are unable to bring our industry together in a physical format at this challenging time, we remain committed to bringing you insight and information that will help you keep in touch with the retail space and look ahead to a brighter future than we face today. With this in mind we can announce that our planned Spring Seminar has been replaced with a special COVID-19 trends & data webinar, to take place on April 8th.

Please register your interest by following this link and completing the form.

Free for members.

Find out more & Register

17th April 2020

In this 30-minute webinar, we take a closer look at POPAI’s online insight toolkit. We’ll cover exactly what the toolkit is, what it can offer and how you can use it within your businesses and day-to-day roles. 

What is POPAI’s online Insight toolkit? POPAI has three exclusive search engines allowing unlimited access to thousands of in-store images, documents and Award case studies. 

We'll explore:


This webinar is ideal for existing POPAI members or anyone who is considering membership in 2020.

Find out more & Register

21st April 2020

This 30-minute webinar includes the latest POPAI research which looks at how brands and retailers are communicating their sustainable activities to the shopper in-store. 

This session includes:   

  • Shopper attitudes to sustainability
  • In-store messaging – communicating with shoppers
  • Pledges to reduce waste
  • Sustainable products and retail marketing techniques
  • Looking ahead: How sustainability is changing retail   

Find out more & Register

5th May 2020

To adapt to current circumstances, we will now be delivering our Sustainability Training by Webinar. 

This new webinar training session led by POPAI will shine a light on best practice processes to help retailers, brand owners and their suppliers work together towards a more sustainable future.Structured around POPAI's Guide to Sustainable Best Practice, delegates will be challenged to validate their existing processes or create a tangible action plan to take back to their own business.

We’ll explore the lifecycle of P-O-P, from design, manufacture and logistics through to end-of life elements, equipping delegates with the fundamental knowledge and information to help effectively guide their efforts. 

Find out more & Book

Exclusive to members

Celebrating 10 years of In-Store Insights! 

In this issue we turn our spotlight on toys, Irish convenience and sustainability in-store, whilst in Global Trends we look at how brands seek to seal their sustainability credentials.   

In this issue:

  • Storedits: Irish convenience
  • Campaign Report: Sustainability in-store 
  • Shopper Investigation: Toys
  • Global Trends: Focus on the Formula

More about In-Store Insights