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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.  

DISPLAY BEST PRACTICE 
DIGITAL IN STORE
18th June 2020 

In this webinar we’ll take a look at the use of digital applications in store.

We’ll also be joined by a panel of experts to discuss their experiences and comment on webinar topics.

Topics include:

  • Shopper engagement
  • Strategy
  • Planning & Execution
  • Digital Signage
  • Integration & Measurement
  • Digital tech

To register online now please follow the below link. 

Register now

SHOPPER SEMINAR
VIA WEBINAR
9th July 2020

To adapt to current circumstances we will be delivering our July Shopper Seminar by Webinar.

Whilst we are unable to bring our industry together in a physical format at this challenging time, we remain committed to bringing you insight and information that will help you keep in touch with the retail space and look ahead to a brighter future than we face today. 

To register online now please follow the below link. 

Register now

DISPLAY BEST PRACTICE
COSMETICS + BEAUTY
Watch the recording

In this 30-minute webinar, we discover what good looks like for beauty and personal care P-O-P.  

  • We'll take a look at:
  • Creating impact in-store
  • Best ways to use lighting to showcase product displays
  • Branding, messages and how to create effective balance
  • Best ways to use space to please the eye and your objectives
  • Performance measurements and ROI

We’ll also take a closer look at some POPAI award-winning entries from the Cosmetics, Beauty, Hair & Fragrance categories.    

Watch the recording

 
 
SUSTAINABILITY SNAPSHOT WEBINAR
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This 30-minute webinar includes the latest POPAI research which looks at how brands and retailers are communicating their sustainable activities to the shopper in-store.

This session includes:

  • Shopper attitudes to sustainability
  • In-store messaging – communicating with shoppers
  • Pledges to reduce waste
  • Sustainable products and retail marketing techniques
  • Looking ahead: How sustainability is changing retail   

Watch the recording

LATEST ISSUE
IN-STORE INSIGHTS
Exclusive to members

Issue 41 OUT NOW! 

In this issue:

  • Shopper Investigation X Storedits: Make-up
  • Display Best Practice: Digital 
  • Global Trends: The On-Demand Economy

More about In-Store Insights