Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards
4 weeks to go!

Now in their eleventh year, the POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. 

Find out everything you need to know about entering the POPAI Awards.

More about entering the Awards

Download Call for Entries

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Shopper Seminar
27th April

Our first shopper seminar of the year will take place at the London Transport Museum and will hear from Unilever, Goldenfry and GDR Creative Intelligence. 

Not only do POPAI's seminar's provide shopper marketing professionals with the latest insight and best practice but also an opportunity to network with peers.

Book now

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Global Retail Trends:
Post-Channel Retail

The concept of the customer journey is changing, and the multiplication of channels has only obscured this.

We are now seeing a world where, thanks to mobile, there is no such thing as a non-retail space – a development that is leading retailers to radically question the very purpose of their physical offerings.

Download now

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In-store Insights
Issue 29 - out now

Discounters / Travel Retail / Health & Beauty / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue, individual reports, and the whole back catalogue.

Read now