Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2018
Entries now open!

The POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. 

The POPAI Awards 2018 are now open for entries and close in March. 

There are new categories for merchandising solutions, insights and sustainability.

Find out more about entering

Enter now!

View the 2017 winners.

Shopper Marketing Foundation Course
NEW training course

A one-day, interactive session exploring the shopper and best practice in P-O-P.

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.  

Book now

See all upcoming events

Shopper Seminar
7th December 2017

Our final seminar of the year will take place in London and we hope you will join us to round off the year.

Amy Fisher, Shopper Marketing Controller at Dairy Crest will be presenting, along with Katie Gritt, Retail Marketing Manager at The Entertainer. Our friends from GDR Creative Intelligence will also join us to share their latest Global Retail Trends report, Unfinished Stories.

Book now

See all upcoming events

Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Back to school

Shopper Typology: Toys

Campaign Report: Brand equity in-store

Global Trends: Brand body language

Download ISI Issue 31

Back issues

  • We still have some spaces left for our new one-day Shopper Marketing Foundation Course! Book now:……
    [16 Nov @ 12:28]
  • RT @thoughtsfromhim: @popaiuki sharing the science behind display effectiveness #crackthecode @thoughtsfromhim
    [9 Nov @ 14:45]
  • We're with @thoughtsfromhim today at the #crackthecode event where 140 #convenience professionals will learn about……
    [9 Nov @ 13:23]