Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

Award nominations

Nominees for the 10th POPAI Awards were announced at the Summer Seminar on the 30th June.

Will you be toasting success in 2016? 

View the nominations


Awards Gala Dinner

Join us to celebrate the 10th annual POPAI Awards at the Lancaster London Hotel on 4th October 2016.

The night will be hosted by Rufus Hound and will not only celebrate the Gold standard in retail marketing excellence but offers a great networking opportunity for all those involved in the industry.

Book now

Global Trends: Shifting Preconceptions

How can brands and retailers jolt shoppers fixed in a routine to reassess their value, and say something different to stand out above the noise of the competition? 

This report by GDR Creative Intelligence looks at examples from the USA, Holland and South Korea.

Download report

In-store Insights

Issue 26 out now!

The latest issue of POPAI's quarterly magazine is hot off the press and features insightful reports on promotional strategy, sports retail and in-store demonstrations.

Download now

  • DIARY DATE: POPAI Shopper Seminar, 22nd September at @studiovenues #Manchester Book now:
    [29 Jul @ 13:59]
  • Involved in sports #retail? Download our latest sector report during this #SummerofSportā€¦
    [27 Jul @ 13:29]
  • Wilko running a "Get gorgeous this summer" campaign... Interesting product selection
    [21 Jul @ 13:28]