POPAI - Enhancing the total shopper experience

Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers.

POPAI Awards 2019
Opens for entries!

The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience.

Winning a POPAI Award is highly prized by industry clients and suppliers alike.

The POPAI Awards 2019 open for entries in July 2018 and close in March 2019.

The winners of the POPAI Awards 2018 will be announced in October.

More about the Awards 2019

Download Entry Guide

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See the 2018 nominations

Storedits: Consumer Electronics
International research report

POPAI set out to find out how retailers in the global consumer electronics market use their retail environment to help their sales surge.

The research covered 9 countries, 109 store visits covering 82 retail chains, and 1900 images.

The research focused on six elements of the physical store signage, digital/ interactive, shop in shop, POP, sensory media and promotional activities.

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Reilly Archives
A pictorial catalogue of how the P-O-P industry developed

A brand-new archive which tracks the journey of the P-O-P industry from the 1950’s through to the 1990’s.

The archives were instigated by - and named after - one of POPAI's founder members, Carl Reilly, who started his P-O-P career as an apprentice in 1951 at J.E, Slater Graphic & Display Design, working his entire career designing award-winning P-O-P.

Reilly Archives - Image submit

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NEW: Insight Reports
16 exclusive reports a year

In-store Insights is dedicated to enhancing the total shopper experience and features 4 reports in each issue.

Shopper Investigation: Health y Choices & Dietary requirements

Display Investigation: Freestanding Display Units

Display Best Practice: Cosmetics, Beauty, Hair & Fragrance

Global Trends: Helpful brands

Download latest Issue 3 4 (June)

Back issues

RT @RtlDesignWorld: We caught up with @popaiuki director general, Martin Kingdon to learn about how store environments are developing in th…

[18 Jul @ 11:24]
Have you seen #POPAI's guide to how #shopper #technology works, when and where to use it? Download the POPAI Digi… twitter.com/i/web/status/1…

[17 Jul @ 11:55]
This week we have launched The Reilly Archives. A pictorial catalogue which tracks the journey of the P-O-P industr… twitter.com/i/web/status/1…

[12 Jul @ 12:42]