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Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

  
 
POPAI Awards - now open

Now in their eleventh year, the POPAI Awards continue to celebrate the role of retail marketing in all areas of shopper engagement and successful retailing. 

Find out everything you need to know about entering the POPAI Awards and start your entry today.

More about entering the Awards

Download Call for Entries

Enter now

Sponsor the Awards

  
 
In-store Insights Briefing

Exclusively for retailers & brands 

Hear the latest insights from POPAI before they are published in our quarterly magazine In-store Insights in this face-to-face briefing session on March 22nd. 

In this concise 2-hour briefing session POPAI will present never seen before insights and bring retailer and brand members together to network and share best practice.

Book now

See all upcoming events

 
 
POPWatch: January

Check out the latest upload to the POP Watch library - over 130 new images to discover. 

Search the images by brand, retailer, sector and date to explore in-store displays spotted by the POPAI team during January.  

The latest images include seasonal displays for Valentine's Day and Easter along with grocery, health and beauty and confectionery.

Search now

 
 
In-store Insights

Issue 28

Automotive / Consumer Electronics / Innovation / Convenience / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue, individual reports, and the whole back catalogue.

Issue 29 will be published in March.

Read now

  • Will you be entering the #POPAIAwards 2017? Take a look at last years #Award night: youtu.be/7VGkysQ40kU #tbt #ThrowbackThursday
    [16 Feb @ 13:49]
  • Are you a #brand or #retailer involved in #retailmarketing? An exclusive new event bringing you our latest insights… twitter.com/i/web/status/8…
    [15 Feb @ 11:21]
  • Top insights centred around the #shopper from the POPAI #retailmarketing #conference. Download presentations:… twitter.com/i/web/status/8…
    [14 Feb @ 12:39]