Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

28th September 2021

Technology has seemingly never been higher on the agenda of brand owners and retailers seeking to engage their shoppers in ever-more immersive and engaging ways.

With the COVID pandemic accelerating the desire for the latest tech to be incorporated into retail experiences, POPAI is pleased to bring to the industry a showcase of emerging tech from around the globe.

In this fast-paced virtual showcase, new start-ups and established tech companies alike will share their latest tech innovations and demonstrate how they can be used to engage today's shopper. 

Book now

12th October 2021

This specialist workshop will help shopper marketing professionals understand and navigate the minefield of how to select, strategise, plan and measure the various digital technologies available in today’s retail environment.

Led by POPAI with expert panellists and case studies from across todays broad retail spectrum, the day will pivot around interactive, focussed sessions. We will break down the lifecycle of digital shopper activations into tangible, manageable chunks, whilst also looking at the nuts & bolts of how shopper tech can be used in store.

As well as having the opportunity to network, interact and share best practice with our panel, contributors and fellow delegates, attendees will also receive our Complete Guide to Digital In-Store. 

 Book now

5th October 2021

The POPAI Awards celebrate creativity, innovation and excellence in-store, online and throughout the shopper experience.

The biggest calendar event of the year, the annual POPAI Awards is an opportunity for senior figures within the industry to come together and celebrate the best in retail marketing.

Where? Royal Lancaster Hotel, London, W2 2TY

 Find out more & Book

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Everything you need to support you and your organisation on your sustainability journey.

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  • PSS Accreditation - Supplier
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  • Sustain® eco-design tool
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  • Consultancy
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Exclusive to members

Issue 46 OUT NOW! 

In this issue:

  • SHOPPER INVESTIGATION – Discounters A clear warning to competitors: do not discount the discounters.
  • SHOPPER INTELLIGENCE - Secondary Display No longer the poor relation, we ask: who is shopping secondary display?
  • SHOPPER SEGMENTATION – Consumer Electronics Understanding the eight most common types of shopper.
  • GLOBAL TRENDS – Culture Club Retail Retail clubhouses and showrooms keep physical stores alive.

More about In-Store Insights