Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.

We publish research, organise conferences, industry awards, training seminars and best practice programmes to benefit our members who include retailers, brands, agencies and manufacturers. 

POPAI Awards 2017

It is now only 2 weeks until the POPAI Awards 2017 open for entries. Make sure you are starting to collate information for your entries including client feedback, results and photos of projects in-store. It is never too early!

If you want to be one of the first to receive the call for entries when it is released please register your interest below.

Register interest

Sponsor the Awards

Retail Marketing Conference 2017

Join us in February for our Annual Retail Marketing Conference as we hear from leading retail marketing professionals.

Attendees will hear presentations from Shell, Mamas and Papas, EE, Yale, Philips, Western Union and Offbeat Donut Co. In addition there will be two panel sessions, featuring Unilever, Boots, Spar and Nisa.

Book now

Shopper Typology: Automotive

The days of ‘you can have any colour as long as it’s black’ are well and truly over. Today’s automotive shoppers have a vast array of options, from how to carry out their research to where to make their purchase.

Here, we offer some suggestions for profiling shoppers, understanding more about their habits and preferences and how brands can use this information to create more effective dealership environments. 

Download now

In-store Insights

Issue 28 out now!

Automotive / Consumer Electronics / Innovation / Convenience / Global Trends

POPAI's quarterly magazine is dedicated to enhancing the total shopper experience.

Download the latest issue, individual reports, and the whole back catalogue.

Read now

  • We take a look at different types of #automotive shoppers in our latest #Shopper Typology #report DOWNLOAD:……
    [20 Jan @ 16:27]
  • 2 weeks today is our #RetailMarketing #Conference. Check out the latest line-up & book now:……
    [19 Jan @ 10:21]
  • Our #Conference will feature a panel session on trends in #convenience with Unilever, Nisa, Spar & @thoughtsfromhim……
    [16 Jan @ 09:48]