Shopper Insights Seminar

Shopper INSIGHTS Seminar

10th July, Woburn House Conference Centre
9am - 12:30pm


Explore how shoppers interact with retail environments at this half-day seminar. Featuring real-world case studies from POPAI members, the event will uncover insights into shopper behaviour, journey mapping, in-store triggers, and effective experience design—ideal for anyone involved in creating impactful in-store activations.

The POPAI Awards 2025 nominations will also be announced at this seminar! 

REMEMBER POPAI Members go FREE!


 
What shoppers want now and in the future

Why do we visit stores when we can do so much online?
 Discover channel and shopping preferences and how to eliminate shopper frustrations.

What role can digital play in the physical space?  A deep dive into the digital behaviours, needs and expectations.

How can we make sure every visit to store is time well spent?
 We uncover the retail realities and what shoppers expect now and in the future 

Clare Cryer, VP Growth EMEA, Outform
Fresh Data – how rapid, agile data collection provides critical actionable insight
- We use industry leading community powered methods to deliver real time data for our clients, who turn these into commercially viable business decisions.

- We work with retailers looking to use our insight for behavioural change, and brands using our insight for targeted operational decisions.

- We will take you through our key insight pillars, two of our key client case studies and most importantly, the results our clients have gained from this insight.

Lindsay Forster, CEO, Shepper
Insight to Action: Turning Data Into Retail Results

- Highlighting 3 real-life case studies where insight into POS installation operations generated more impact in-store.

- Demonstrating how insight into POS consumption rates reduces waste and cuts costs.

- Showing how shared insight improves alignment across teams and partners for more effective POS installations.

- Exploring how operational insight drives smarter decisions and greater impact in-store.

Tamas Kiss, Client Services and Operations Director, TeamHaven
 
 Creative that Converts: Unlocking In-Store Impact

Retail Media is booming, but in-store is where buying decisions are made. So why do so many activations miss the mark? 

Join us to explore:
- How mission-driven creativity turns shopper intent into action

- The frameworks & fixes to put moment, media & message back at the heart of your thinking 

- Real-world examples that drive measurable impact on the shelf

Kimberley Upton, Head of Effectiveness, Zeal Creative

How virtual shopper research helped a leading beauty manufacturer test and optimise new skincare category layouts


- Discover the journey of how we ensured concept fixture designs and POSM improved shopper behaviour when launched in store 

- We reveal how a combination of eye tracking and in-depth interviewing using virtual shelves, enabled us to measure visual attention, browsing, comprehension and purchase intent of the new designs. 

- We demonstrate a research model that provided a leading beauty manufacturer with clear actionable insight to not only improve category performance, but also strengthen  their retailer relationships

  
 
KEY LEARNINGS:

- Shopper psychology: Understand how customers make decisions in-store.

- Journey mapping: Learn to identify key touchpoints in the shopper journey.

- Effective triggers: Discover which cues drive engagement and conversion.

- Design impact: See how layout, signage and sensory cues influence behaviour.

- Research in action: Gain practical insights from real case studies. 

All event bookings are subject to POPAI's Terms and Conditions which can be found HERE

Book your place

Location: Woburn House Conference Centre, Tavistock Square, London, WC1H 9HQ

Members: £ FREE | NON-Members: £150.00

Members will earn 2 academy points by attending this event.