Shopper Insights Seminar

Shopper INSIGHTS Seminar

10th July, Woburn House Conference Centre
9am - 12:30pm


Explore how shoppers interact with retail environments at this half-day seminar. Featuring real-world case studies from POPAI members, the event will uncover insights into shopper behaviour, journey mapping, in-store triggers, and effective experience design—ideal for anyone involved in creating impactful in-store activations.

The POPAI Awards 2025 nominations will also be announced at this seminar! 

REMEMBER POPAI Members go FREE!


 
 Presentation information coming soon
Our mission and core business capabilities, highlighting the value we deliver through actionable data and insights
Outline two pillars of insight we provide that are valuable to clients:
- Longitudinal behavioural change through benchmarking
- Specific action from targeted research 

In-Depth Case Studies:
Two primary case studies showcasing how our insights drive behavioural change, compliance, and ROI, with measurable outcomes and client actions.

Scalable Applications:
- Exploration of potential sectors to illustrate the flexibility and value of insight in driving business success

Rosie MacPhail, Senior Business Development Manager, Shepper
Insight to Action: Turning Data Into Retail Results

- Highlighting 3 real-life case studies where insight into POS installation operations generated more impact in-store.

- Demonstrating how insight into POS consumption rates reduces waste and cuts costs.

- Showing how shared insight improves alignment across teams and partners for more effective POS installations.

- Exploring how operational insight drives smarter decisions and greater impact in-store.

Tamas Kiss, Client Services and Operations Director, TeamHaven
 
 Presentation information coming soon
 

Presentation information coming soon

  
 
KEY LEARNINGS:

- Shopper psychology: Understand how customers make decisions in-store.

- Journey mapping: Learn to identify key touchpoints in the shopper journey.

- Effective triggers: Discover which cues drive engagement and conversion.

- Design impact: See how layout, signage and sensory cues influence behaviour.

- Research in action: Gain practical insights from real case studies. 

All event bookings are subject to POPAI's Terms and Conditions which can be found HERE

Book your place

Location: Woburn House Conference Centre, Tavistock Square, London, WC1H 9HQ

Members: £ FREE | NON-Members: £150.00

Members will earn 2 academy points by attending this event.