Training & Education

POPAI recognises that continual training and education are crucial to the long-term development of the industry. Our training solutions provide online, face-to-face and workshop style learning to support the personal development of industry professionals.

POPAI ACADEMY

The ultimate destination for professionals looking to excel in the world of shopper marketing, P-O-P, sustainability, and retail display. Whether you're seeking to sharpen your skills, stay ahead of industry trends, or achieve Accredited status, our diverse range of training courses and events will help you get there.

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"The training provided by POPAI was incredible! A great day of fascinating insights on everything from the shopper journey, to the role of POS, and brilliant examples of cut-through execution. The team found it very valuable, and we often refer back to the material. Would strongly recommend to anyone in the shopper marketing space."

- Co-founder, Activation

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SHOPPER MARKETING ECOURSES

Offering flexible learning our online training modules provide an essential introduction to the industry.

There are 8 modules covering:

- An introduction to P-O-P
- The Shopper Explained
- How Shoppers Shop
- Shopper Marketing Framework
- Understanding Retailers
- P-O-P Design Considerations
- Measuring P-O-P Effectiveness
- Strategy and Vision

Price: £75 per course / £750 Unlimited company-wide access for 12 months (MEMBER PRICE)

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SHOPPER MARKETING FOUNDATION COURSE

A one-day, interactive session exploring the shopper & best practice in P-O-P.

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Price: £300 (members) / £450 (non-members)

Book now: 9th July - London

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SUSTAINABILITY TRAINING

Navigating the ever-evolving landscape of sustainability in retail can be complex, but our training courses are tailor-made for professionals in the retail display industry.

They are designed to bridge knowledge gaps, provide you with valuable practical insights, and equip you to remain at the forefront of sustainability developments.

We have a range of courses available including:

- Online Sustainability Fundamentals Course
- Sustainability Essentials for P-O-P & Print
- Sustainability Masterclass
- Bespoke in-house training

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MASTERCLASS SERIES

A suite of industry-focused training modules that can be curated and tailored in any combination to suit individual company's requirements and delivered at your offices.

POPAI has created a range of 12 modules covering popular topics that can be chosen in a pick-n-mix style to create your perfect training solution for either a half or full day course.

Topics include the role of POP, shopper-led design, strategy & vision, procurement, stakeholder engagement, Awards Best Practice and more.

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BESPOKE TRAINING COURSES

POPAI can design bespoke full and half-day courses to be delivered at your offices or online.

Drawing on industry expertise training packages can be created for up to 20 staff, covering a wide range of topics such as shopper marketing strategy and planning, shopper behaviour, best practice and sustainability.

These sessions can be used to upskill your own team, be tailored to include company-specific exercises, or as part of a wider client day.

POPAI TRAINING & EDUCATION BROCHURE

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