Training & Education

POPAI recognises that continual training and education are crucial to the long-term development of the industry. Our training solutions provide members with online, face-to-face and workshop style learning to support the personal development of industry professionals.

Download our Training & Education PDF HERE

Shopper Marketing eCourses

Offering flexible learning our online training modules provide an essential introduction to the industry.

There are 8 modules covering: 

  • An introduction to P-O-P
  • The Shopper Explained
  • How Shoppers Shop
  • Shopper Marketing Framework
  • Understanding Retailers
  • P-O-P Design Considerations
  • Measuring P-O-P Effectiveness
  • Sustainability for P-O-P

POPAI members can benefit from unlimited, company-wide access to all the courses for a 12-month period for just £750.

Find out more

Bespoke Training Services

Full & half-day courses delivered at your offices or online.

Drawing on industry expertise from within the organisation, you can request bespoke training packages for up to 20 staff, covering a wide range of topics, such as:

  • The Role of P-O-P
  •  How we Shop
  • Shopper-led Design
  • Creating Cut-through
  • Testing & Validation
  • Best Practice Executions


What recent delegates said:

“Thank you to the POPAI team for an insightful & creative shopper masterclass. It was invaluable for us to train new members of our team and strengthen existing knowledge.

The science behind shopper marketing and examples of best practice was particularly enjoyed and provoked plenty of inspiration and discussion within the creative team.

The learnings will be used across our existing client portfolio and to bolster new business opportunities.”

- Laura Jones, Account Director at Multiply

Shopper Marketing Foundation Course

A one-day, interactive session exploring the shopper & best practice in P-O-P

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

£300 (members)

£450 (non-members)

Next course date:

3rd July Book Now

Location: Leicestershire

Sustainability Training

Navigating the ever-evolving landscape of sustainability in retail can be complex, but our training courses are tailor-made for professionals in the retail display industry.
They are designed to bridge knowledge gaps, provide you with valuable practical insights, and equip you to remain at the forefront of sustainability developments.
We have a range of courses available including: 
  • Sustainability Essentials for P-O-P & Print
  • Sustainability Foundation Course
  • Bespoke in-house training 

Find out more