Training & Education

POPAI recognises that continual training and education are crucial to the long-term development of the industry. Our training solutions provide members with online, face-to-face and workshop style learning to support the personal development of industry professionals.

Shopper Marketing eCourses

Offering flexible learning our online training modules provide an essential introduction to the industry.

There are 7 modules including: 

  • Introduction to P-O-P
  • The Shopper Explained
  • Shopper Marketing Framework
  • Understanding Retailers
  • Measuring P-O-P Effectiveness

POPAI members can benefit from unlimited, company-wide access to all the courses for a 12-month period for just £750.

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Bespoke Training Services

Full & half-day courses delivered at your offices or online.

Drawing on industry expertise from within the organisation, POPAI members can request bespoke training packages for up to 20 staff, covering a wide range of topics, such as:

The Role of P-O-P
How we Shop
Shopper-led Design
Creating Cut-through
Testing & Validation
Best Practice Executions


What recent delegates said:

“Thank you to the POPAI team for an insightful & creative shopper masterclass. It was invaluable for us to train new members of our team and strengthen existing knowledge.

The science behind shopper marketing and examples of best practice was particularly enjoyed and provoked plenty of inspiration and discussion within the creative team.

The learnings will be used across our existing client portfolio and to bolster new business opportunities.”

- Laura Jones, Account Director at Multiply

Shopper Marketing Foundation Course

***** NEW FOR 2022 *****

A one-day, interactive session exploring the shopper & best practice in P-O-P

From better understanding today’s shopper to improving P-O-P effectiveness, this one-day session will give you practical, real-life best practices that you can implement right away to boost retail performance and personal achievement.

Sessions are led by POPAI’s senior leadership team; with supporting learning materials included.

Next course dates:

November 9th (London) here

November 23rd (Dublin) here

Student Design Award

The annual POPAI Student Design Award recognises the very best in up-and-coming P-O-P creative talent in the UK & Ireland.

It’s a great opportunity for a student to take their first step to a career in the industry if they are studying a product design or 3D design based course.

Not only could they win £1,000 but previous award winners have gone on to work for major players in the industry, as well as some of the biggest brands on the high street. There's no doubt that it's a great addition to the CV!

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