Our events feature a varied programme throughout the year where you can listen to speakers from big name retailers, brands, and leading P-O-P supply companies on industry best practice and the latest innovations. Come along, and take part in discussions on the big issues and to connect with other industry professionals.
Click here to see all upcoming events
POST-LOCKDOWN SHOPPING
SPECIAL WEBINAR - 29th July
As retail starts to re-open over coming weeks, POPAI researchers will be visiting stores, looking at who is doing what and how, in terms of communicating and managing the shopper experience.
Based on our Storedits methodology, POPAI will share with delegates examples of what’s working well in post-lockdown retail. Including;
- Signage outside of stores, including queuing systems
- Front of store informational/ instructional communication
- Navigation around the store and at fixture
- Interactivity
- On-shelf information
- Sanitisation & ’supportive’ information
- After-sales, customer service & service retail
Find out more & Register
SUMMER SHOPPER SEMINAR
WEBINAR - Watch the recording
On the 9th July we presented our Summer instalment of POPAI news and research as well as presentations from Briggs Hillier & schuh and GDR Creative Intelligence.
We also presented our new eco-design indicator tool, Sustain. Exclusively designed for the P-O-P industry.
Keep up to date by watching the webinar back using the link below.
Watch the recording
DISPLAY BEST PRACTICE
BEAUTY - Watch the recording
In this 30-minute webinar, we discover what good looks like for beauty and personal care P-O-P.
We'll take a look at:
- Creating impact in-store
- Best ways to use lighting to showcase product displays
- Branding, messages and how to create effective balance
- Best ways to use space to please the eye and your objectives
- Performance measurements and ROI
We’ll also take a closer look at some POPAI award-winning entries from the Cosmetics, Beauty, Hair & Fragrance categories.
Watch the recording
SUSTAINABILITY SNAPSHOT
WEBINAR - Watch the recording
This 30-minute webinar includes the latest POPAI research which looks at how brands and retailers are communicating their sustainable activities to the shopper in-store.
This session includes:
- Shopper attitudes to sustainability
- In-store messaging – communicating with shoppers
- Pledges to reduce waste
- Sustainable products and retail marketing techniques
- Looking ahead: How sustainability is changing retail
Watch the recording
