EVENTS

The third of our annual series of five shopper seminars takes place in Old Trafford, Manchester on October 1st, with case-study presentations from Häfele and from Avery UK.

We'll also feature an overview on the role and impact of in-store navigation, from the shopper's perspective, in an insights report courtesy of agency Shoppercentric.

The event, as always, is free to POPAI members and as well as learning from the guest presenters, there will be plenty of opportunity to network with other delegates.

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Placing a laser focus on the role of the shopper experience, this packed event explored the commercial benefits, impacts and opportunities for brands and retailers, with in-depth case studies and expert analysis.

Alongside presenters from brands, retailers and leading agencies we also hosted an in-depth panel session to spark conversation & debate.

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Sarah Palmer, Senior Creative Manager, Brand & Design presented at our Summer Seminar on July 9th:

"The complexities of a nationwide beauty category implementation"

• Understanding the project from the inside-out.
• Engaging multiple internal and external stakeholders.
• Managing the creative process & defining success

The day also included global retail trends specialists GDR Creative Intelligence presenting on the latest innovations from around the world. 

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