EVENTS

Our Dublin seminar heard from Mars Ireland & BBDO Shop talking about a recent activation for Malteasers and Tesco & The Delta Group discussing their in-store campaign Grillin’ & Chillin’.

Shoppercentric presented on the digital habits of the Irish shopper and Thinkhouse discussed their work for Life Style Sports, 'Trainer Council'. POPAI also presented the findings of a digital signage survey in Dublin.

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POPAI's shopper seminars provide an invaluable forum for retail marketing professionals to gain unique best practice insight into recent retail marketing campaigns and network with peers.

We headed to Covent Garden for our last seminar of the year to hear from the Retail Channel Marketing Manager for Camelot, Stores Editor for Retail Week, and GDR Creative Intelligence will present their latest report.

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POPAI's flagship conference in February is dedicated to sharing knowledge and networking.

Bringing together the latest retail marketing insights and leaders in the retail world it is a great opportunity to network and gain inspiration from best practice projects. Speakers confirmed so far include Hasbro, PZ Cussons, POD, Sally Beauty, Vodafone and GDR Creative Intelligence.

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