From TV Fame to In-Store Sales: The Deal or No Deal Story
- Bringing an iconic TV game show to life through innovative 3D retail theatre.
- Securing premium front-of-store space in Asda with a recyclable, high-impact display.
- Delivering a strong sales uplift and extending the activation beyond its planned duration.
Rakhee Chohan, Channel Marketing Planner, Allwyn and Victoria Dougherty, Brand Director, Valley Group