SustainĀ® Global Eco-Design Indicator Tool

Measuring the environmental impact of P-O-P from design to end of life

Powered by POPAI, Sustain® is a dedicated indicator tool for the global retail display industry. It measures the environmental impact of the design supply chain, materials, processes, and end of life to give a truly independent analysis of the environmental performance of retail display. 

Why you should use Sustain®
  • Recommended and endorsed by leading brands and retailers

  • Developed for the P-O-P industry to measure the environmental impact of P-O-P from design to end of life
  • Provides benchmarking against either different iterations of the same unit, or comparisons of past versus present displays
  • Provides a reporting framework to clients to support their environmental targets 
  • Includes recommendations for improvement including how to reduce the carbon footprint and improve recycled content and recyclability of displays
  • It conforms to the main requirements of 14067-1 and the GHG Protocol Product Life Cycle Accounting and Reporting Standard 
  • Unlimited users and unlimited projects are covered by the annual fee, on a per country basis
Sustain® Overview
The Sustain® tool is an indicator tool that works to Life Cycle Assessment (LCA) principles. Powered by POPAI Sustain® gives an independent analysis of the environmental performance of displays and point of sale.  It calculates CO2e, water, recycled content,  renewability and recyclability, giving a Sustain® score which provides a vital framework for reporting.
Download an overview of the Sustain® tool and discover the benefits for your business. This handy PDF download is ideal to share with your internal teams and suppliers. 

Watch a Sustain® Tool demo here.

What does it cost?

Members: 6-month licence £575, 12-month licence £1099.
Non-members: 6-month licence
£850, 12-month licence £1499.  

To sign-up or for more information please contact

 A licence covers one country of operation, and/or display delivery. Included in all license options is initial training and a review of two test projects.

Multiple international offices, or multiple country distribution requires licences to cover each one. Discounts are available for multiple office and/or country users please get in touch for more information.  

 Further training and Eco Support can be provided for £75 per hour + VAT.


Want to hear what users of Sustain® think? Check out this video and the quotes below.  

“The Sustain® tool is an essential part of Procter and Gamble’s commitment to reducing its impact on the environment. For outsourced print jobs it allows us to measure our environmental impact from display/POS and associated packaging and transport, relating to Co2e, water, recycled content and planned end of life and other metrics.” - Global Display Director, Procter & Gamble  

“The Sustain® tool has helped us identify what good looks like in terms of the environmental impact of the units that brands are sending into our stores. It’s simple to use and we have already seen that it is beginning to change the thinking that goes into the designs of units.” - Instore Marketing Operations, Boots 
“We recognised the need to analyse the sustainable credentials of our own designs as well as the benefits of being able to compare the results of different design or material choices before committing to production. Sustain® tool meets this need for us.” - RTC  

“By seeing tangible results and reductions in the environmental impact has helped our designers, account managers and our customers understand where we can improve or innovate our POS.” - DS Smith

Sustain® Support

Already a Sustain® user?

Log-in to the Sustain® tool here.

 Discover how to use Sustain® with our handy tutorial videos. Broken down into 9 bite-size sections the videos show the complete process and are viewable at any time. 

Click here to begin the tutorial videos.

If you need any assistance about how to use the Sustain® tool or want to find out what it can offer you, please contact


As recommended by:

Companies measuring the environmental impact of P-O-P using the Sustain® tool