Sustain® Case Studies

The Sustain® tool, powered by POPAI, is an indicator tool that measures the environmental impact of P-O-P from design to end of life.

It is trusted globally by more than 100 companies, with over 50 million displays produced for 450 brands.

Keep reading to find out how it has benefited brands, retailers and agencies to measure the environmental performance of their retail displays and point of sale. 

How Point Group has used Sustain® to benefit its clients


Point Group is a marketing and procurement business established in South Africa in 2006. Over the past 17 years it has expanded into the Middle East and African regions and now operates across 26 countries with key clients including some of the largest FMCG companies.

Point Group has been using Sustain® since 2020 as a tool to measure and provide insights to their clients that assists in driving positive change.

Read the full case study to discover how Sustain® was used to re-design an existing metal unit using alternative, more sustainable materials.


"The Sustain® tool is an essential part of Procter and Gamble’s commitment to reducing its impact on the environment. For outsourced print jobs it allows us to measure our environmental impact from display/POS and associated packaging and transport, relating to Co2e, water, recycled content and planned end of life and other metrics". 

- Global Display Director, Procter & Gamble

How DS Smith has used Sustain® to elevate their POS sustainability credentials

Over the past 5 years, DS Smith has used Sustain® as a key part of it's sustainability journey. At the beginning, it was used to compare the differences between display components and different board materials and later used to help reduce plastic within displays.

Today, Sustain® data is used within their own sustainability tool providing clients with valuable insights and is supporting the adoption of new innovative materials made from alternative fibres.  

Read the full case study to find out more. 


"The Sustain® tool has helped us identify what good looks like in terms of the environmental impact of the units that brands are sending into our stores. It’s simple to use and we have already seen that it is beginning to change the thinking that goes into the designs of units".

- In-store Marketing Operations, Boots



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