The connected journey: are you on the right path?
- Observations of cutting-edge executions from around the world
- New ways to engage and interact with connected shoppers that go beyond the physical store
- Technological advances impacting how staff emotionally connect with customers
- Now is the time to engage with the connected shopper and ensure their journey leads to your brand
Originally presented by Colin Gentry, Innovation Researcher, GDR Creative Intelligence at the POPAI Connected Shopper Seminar 2015 in London.
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