This presentation looks at the journey to arrive at new format Wickes stores.
Part of Wickes's 5 year plan is to transform the customer journey and there are five ways this is being achieved in-store.
It looks at various area of the store:
- Exterior
- Navigation
- Seasonal space
- Design centre
The presentation ends with the results so far.
Originally presented by Kelly Latham-Gough, Senior Marketing Manager Store Format and Rosie Wise, Head of Customer Experience from Wickes at the POPAI Winter Seminar on the 3rd December 2015.
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