The way brands and customers buy and sell is changing.
Currency is taking new forms and shoppers are finding alternatives to chip and pin. Most importantly, being creative with products and services is proving to have far greater value than any number written on a price tag. An innovative transaction can earn advocacy and a lasting positive impression that leaves brands quids in.
Originally presented by Colin Gentry, Innovation Researcher for GDR Creative intelligence at the POPAI Autumn Seminar on 18th September 2014 in Manchester.
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