Author: Karcher
Document Type: Presentation
File Size:
Publication Date: 5 February 2015
This presentation looks at the journey Karcher has been on to develop their in-store offer. It covers:
- The brand's journey
- Different activations for the different rational and emotional drivers involved
- The P-O-P solution and the digital solution
Originally presented by Patrick Timmons, Retail Marketing Manager for Karcher at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.
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