We’ve seen more changes in
the last 5 years in retail than
in the last 25. Today the
customer’s in charge, and
retailers need to react. This presentation discusses the latest trends from across the globe around the following:
- Integrity
- Integration
- Interaction
- Immersion
Originally presented by Alastair Kean, Group Development Director for Dalziel and Pow at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.