In an age of MP3s and big data, the physical product still holds great meaning.
The ability for a brand to put something into its consumers’ hands brings with it the opportunity to convey values and substance. It also allows the customer to physically interact with the brand both in the store and out in the wider world.
Case studies include:
- Hug Mart in Japan
- Taco Bell in USA
- Volkswagon in New Zealand
- The Health Promotion Foundation in Thailand
- Transavia in France
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