A presentation that looks at brands that speak their customers language.
Innovative brands are communicating with their customers in a way that has real resonance. Circumventing traditional approaches, these brands are using new technologies, experiential campaigns and left-field thinking to have more memorable customer conversations.
Examples are drawn from four customer types: food connoisseurs, pet lovers, jet-setters and those with special needs.
Originally presented by Colin Gentry, Innovation Researcher at GDR Creative Intelligence at the POPAI Autumn Seminar on 1st October 2015 in Manchester
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.