A presentation from Unilever about their Dove Spa brand.
The presentation covers the journey of giving the Lakeside spa a new look by creating an environment that enables shoppers to engage with Spa brand and enjoy the experience, using lifestyle and product images.
It covers understanding the reality of the existing environment, the creative challenge of global brands and ensuring a cost effective solution that delights the shopper.
Originally presented by Nick Widdowson at the Annual Retail Marketing Conference on 7 February 2013.
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