In 2013 the industry is estimated to have a turnover value of £1.4bn (€1.65bn) a year in the UK and Ireland. The industry itself remains highly fragmented with hundreds of companies involved in various stages of P-O-P advertising and shopper engagement related activities. From research and insight to design, prototyping, manufacture and assembly of P-O-P displays, as well as printing, distribution, implementation and compliance monitoring.
The 2013 Industry Study provides an in-depth analysis of trends, attitudes and behaviours amongst all major stakeholders in the P-O-P supply chain including:
1. Current and forecast spend trends by P-O-P type and category amongst retailers and brands
2. Revenue, market and investment trends amongst P-O-P designers, manufacturers and installation companies
3. Views on client relationships, procurement models, P-O-P globalisation, trends in materials use during production and sustainability issues
This is the Summary report.
The full 2013 Industry Study ?is available from the POPAI office.
For more details contact POPAI UK & Ireland on 01455 613651 or email info@popai.co.uk.
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