GDR Creative Intelligence presented at the Autumn POPAI Seminar 2013 their fourth Global Retail Trends Report available exclusively to POPAI members.
Guided choice looks at navigating product selection in-store can be overwhelming, and retailers are developing POS solutions that offer a helping hand. By merchandising products based on customers’ needs – whether it’s recipe inspiration, nutrition advice or peer-to-peer recommendation – they can aid discovery and simplify purchase decisions.
For the Global Retail Trends Report search 'Guided choice' in the market intelligence library.
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